High prices drive people to ditch pay TV
Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.
The government will create a social media platform, meant to replace Facebook, WhatsApp, and Twitter. The trend of emerging markets recoiling from US platforms threatens social media’s key user growth area.
China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.
Facebook's answer to the decline of legacy trackers has advertisers nervous: The social media platform's server-side tracking tool CAPI puts the onus of user consent on advertisers.
TV's fall lineup is stacked: The pandemic led to major changes in viewing habits for TV and streaming services, and competitors are putting their best assets on the table to see which changes are here to stay.
More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.
More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.
Tencent's advertising and gaming growth is overshadowed by regulation: Advertising and gaming are promising avenues for the internet giant, but the Chinese government is cracking down.
News media ads are more memorable than others: An unprompted recall study found that print news ads outperform Facebook ads by as much as four times.
he massive data breach exposed nearly 8M subs’ critical personal information and impactedmore than 40M others—this could rattle consumer trust in T-Mobile yet again amid US telecoms’ heated fight for 5G subscribers
Nielsen may be on the way out as the standard for TV ratings: The ratings firm could soon lose its accreditation, and new methods of measurement could reverse TV's declining ad spend.
Regulators are finalizing rules that would limit the amount of data firms collect on Chinese users and require them to obtain prior consent. Though expansive, the rules won’t apply equally to government data abuse, and could ultimately be used to bring firms more in line with long-term government tech strategies.
We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.
Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.
Neustar unveils tool to help brands minimize risk of third-party data loss: Given the delayed deprecation of third-party cookies, it remains to be seen whether marketers will hop on the opportunity or drag their feet.