This weekend’s Super Bowl sees legacy brands return and new players emerge: High consumer spending and TV ratings have both old favorites and new industries buying ad spots.
In 2021, 233 mobile apps crossed the $100 million mark in consumer spending worldwide, and just under 75% of them were games. That’s down from about 82% in 2020, as more nongaming apps passed that milestone than their gaming counterparts. Still, games continue to drive much of the consumer spending in the multibillion-dollar mobile ecosystem.
Spotify’s CEO is "deeply sorry" about ongoing Joe Rogan controversies: But the streaming service’s failure to accept responsibility for content on its platform complicates its efforts to move on.
Google, Meta find themselves in Europe’s regulatory crosshairs once more: As increased scrutiny drives up the cost of doing business, Big Tech tries to fight back.
House passes $52B chip R&D and acceleration bill: Tech companies are clamoring for the infusion of funds, which can increase the US’ 12% share of global semiconductor production capacity.
The Winter Olympics’ ratings plummet: The kickoff event was one of the least-watched opening ceremonies on TV in Olympics history.
In this new digital-first world, the only way a brand can survive is by democratizing content experience management
Could robot dogs find a forever home in Homeland Security? Ghost Robotics’ land drones are being tested to patrol inhospitable terrain, but will they elevate border security tensions?
On today's episode, we discuss the reasons the metaverse will get held back and why it might not end up being the next version of the internet. Then for "In Other News," we talk about the main reason shoppers abandon their carts and why people buy things on Amazon. Tune in to the discussion with our analyst Andrew Lipsman.
Roblox is an early metaverse success story, but stumbles elsewhere: As tech firms look to it as an example, they should also heed its missteps.
IAB consent framework ruled in violation of the GDPR: Though the decision was expected, that’s no consolation for thousands of publishers and advertisers that will lose some tracking capabilities they hoped to keep.
Amazon lifts the veil over its advertising business: The retailer’s 2021 ad revenues outpaced YouTube’s and are poised for continued growth.
Gopuff fine-tunes its retail media network play: While other rapid-delivery startups stumble, Gopuff hopes improvements to its advertising platform will ensure longevity.
SpaceX creates premium satellite internet segment: Promising up to 500 Mbps for $500 a month and 24/7 support to business users is a Tesla-like move that’s sure to shake up the industry.
Google Cloud is losing billions of dollars: Feature parity with AWS and Azure, greater global availability, and pivoting toward enterprise customers could help it regain momentum in the cloud services segment.
Britain becomes global epicenter of bank scam pandemic, and lawmakers want Big Tech to reimburse victims: Facebook, Microsoft, and Twitter could require financial services to be authorized by regulatory bodies.
Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.
Long-time Olympics advertisers face controversy, waning viewership: Brands sponsoring the event are staying hushed to avoid upsetting domestic and international consumers.
AR, VR, and video games present opportunities that marketers can tap into right now.
Chip shortage caused, in part, by lack of manufacturing of older processors: Investors focusing on premium 16 nm chips or smaller results in shortages of cheaper but necessary silicon chips but could lead to continued scarcity of low-cost semiconductors.