Snap Map gets an upgrade, opening location-based ad opportunities: The upcoming Partnered Layers feature will work with Snapchat's existing map tools to give advertisers a less-creepy way to target local users.
Find out why first-party data is no longer exclusive to customer relationship management
Despite Peloton's recent losses, the company still boasts the most popular piece of smart fitness equipment among US adults, with 32% owning Peloton devices.
Through customer experience and community focus, M&T Bank is growing more than just its business. Watch Industry Voices: Spotlight on Financial Services with M&T Bank’s Francesco Lagutaine, chief marketing, communications and digital officer, to hear how M&T Bank is succeeding by combining large-bank advancements with small-bank values.
About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.
Yelp debuts two ad products to help brands target local communities and businesses: As CPG marketers grapple with product discovery, the platform is hoping to meet their needs—and steal ad dollars from the digital ad triopoly—with these solutions.
Instacart delays IPO plans to focus on broadening services: The company believes it may generate as much as $10 billion to $20 billion in annual revenues from its retail media network in the coming years.
Today, marketers have to juggle third-party cookie loss and new data privacy legislation, impacting their ability to identify customers and create a strong data foundation
Johnson & Johnson plans to turn its $15 billion consumer health segment into a new company: Diversification is no longer in vogue, with minimal synergies between the professional and consumer divisions.
Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.
The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.
Meta still tracking teens despite claiming it would limit how advertisers can target them: The company is accused of making misleading statements to the public and lawmakers.
Thanks in part to digitally-native brands, today’s consumers are setting higher expectations for the products they use every day. Sabrina McPherson, senior managing director, management consulting at Publicis Sapient, shares why consumers are judging brands against their last best experience, regardless of category, and more.
Twitter Blue subscription ad-blocking tool could be a win-win-win: Twitter and participating news sites could get an alternative revenue stream, while marketers won't have to worry about decreased ad inventory.