How US businesses are failing Black consumers
On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.
A localized offering: New details have emerged about Sinclair Broadcast Group's standalone sports streaming service, one that could present new opportunities to reach a growing digital live sports audience.
Google agrees to cooperate with UK regulators: The company will delay the elimination of third party cookies for an additional 60 days as it works with the Competition and Markets Authority on some competition-protecting proposals.
A new iCloud keychain feature would allow users to log in to websites and apps with Face ID or Touch ID instead of a password. The feature could bolster cybersecurity since stolen passwords are the leading driver of data breaches.
For content execs, it’s all about clicks
Google’s 16th submarine cable: Google continues Big Tech’s rapid investment in global physical internet infrastructure with a new cable connecting the US and Argentina. The move comes despite recent high-profile outages illustrating the potential dangers of internet infrastructure consolidation.
Apple placates mobile advertisers: iOS 15 will allow advertisers to get postback data directly from Apple, rather than going through an ad network—a huge help for marketers hungry for data in a post-IDFA world.
The US Chromebook market grew 548% last year thanks in large part to pandemic-induced surges in remote learning. Continued investment in digital education means that Chromebook growth may continue.
A new Ohio lawsuit seeks to declare Google a common-carrier utility. While the suit will likely fail, it represents the latest novel attempt by state governments to rein in Big Tech in the absence of federal legislation.
The hype around ad blocking may have died down, but plenty of internet users are still taking steps to avoid ads. Marty Krátky-Katz, co-founder and CEO at ad block revenue recovery firm Blockthrough, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why some internet users block ads, what types of ad experiences are considered the most annoying, and how publishers' approach to monetizing ad blocking users has changed over the years.
he US tech giant won’t offer its VPN-like feature in China despite its stated commitment to user privacy. This Janus-face approach to privacy risks creating an intractable privacy paradox in China, one of its fastest-growing markets.
Brand Perception Index: The ANA will now rank brands on how consumers perceive their social impact—but perception isn't reality, and brands should also put their money where their mouth is.
NBCU charges full steam ahead on Olympics: The network's 7,000 planned hours of programming are aimed at overcoming sponsor hesitation and recouping the $1.25 billion in ad spend it secured for the original 2020 games.
On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.