IDFA slows mobile app advertisers: Ad spending for mobile app installations will see slower growth in 2021 as Apple's changes to IDFA spark concerns about future effectiveness.
Focus your binoculars, Twitter is looking for birdwatchers: In its latest attempt to create healthier open space for discussion, Twitter is launching a site called Birdwatch, which will allow users to add context and correct misleading tweets.
eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.
Will the industry flock to Google's FLoC? Google says its privacy-friendly tracker FLoC is almost as effective as third-party cookies. But lingering mistrust and a lack of data could hurt it in its battle against other ad tech players for implementation.
Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.
eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.
Facebook Reality Labs VP suggests privacy matters more than the product experience. Even as Facebook struggles to make the pivot, privacy might finally become a competitive advantage.
Negative news content isn’t all bad for advertisers: New Integral Ad Science data shows that if properly contextualized, ads next to negative content don’t always create a negative brand association.
France to make Google pay for news: It took two years, an EU copyright directive, and battle with antitrust regulators—but France's success could set a precedent for other news publishers in Europe.
Pinterest rolls out dynamic creative: The site now offers a partnership program for advertisers looking to create performance-driven Pins, as it continues to beef up ad offerings to marketers.
DuckDuckGo surpasses 100 million search queries: The privacy-oriented Google alternative reached a milestone earlier this month in a year when privacy will likely remain a focal point.
eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.
Most of the avian-themed Privacy Sandbox proposals to date have been about ad targeting, but measurement will also be affected by the planned deprecation of third-party cookies in Chrome. Allyson Dietz, director of product marketing at Neustar, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the measurement firm's PeLICAn proposal to the World Wide Web Consortium (W3C) and explain what differential privacy means for ad measurement.
A big day in Washington: Today's US inauguration proceedings will have news outlets and advertisers preparing for potential brand safety risks, despite an uptick in interest from brands around the ceremony.