States press on with tech regulation: The Maryland General Assembly is holding out for its Senate to override the state’s previous veto of a bill to tax digital advertising and streaming, making Maryland another state taking steps to regulate tech.
Measuring the effect of their messages is one of marketers' most vital tasks. Anne Hunter, vice president of product marketing at panel-based insights company DISQO, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about some of marketers' longstanding challenges with measuring ad effectiveness and understanding consumer journeys—and how a consumer-first approach can help.
Google could limit tracking on Android: The move follows in Apple's footsteps, but Google will likely be more willing to work with the ad industry to develop a privacy-friendly alternative.
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.
eMarketer associate analyst at Insider Intelligence Blake Droesch discusses Facebook's latest earnings, new advertiser exclusion controls, and privacy battle with Apple. He then talks about a study analyzing last summer's Facebook ad boycott, what to make of the Oversight Board's first few rulings, and the key to success on Instagram.
Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.
Walmart pushes self-sufficiency: The retail giant will bundle new technology into its upcoming self-serve ad tool as it catches up with Amazon in the digital ad space.
TV ads are still playing to win
eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with junior analyst at Insider Intelligence Blake Droesch, discuss the work-from-anywhere future, how this years' Super Bowl will be unique, why some retailers are skipping returns, Spotify's emotion-based recommendations, what customers want from chatbots, the ideal length of time you should dunk your Oreo in milk, and more.