Google’s ad business is still under fire in Europe: The company lost an appeal of a fine from a French watchdog which says the company’s ad business unfairly changed its rules.
TV measurement is still fracturing: WarnerMedia is the latest media giant to experiment with its own measurement services.
Lockheed Martin becomes the DOD’s 5G integrator: 5G development can push the military’s digital transformation while partner companies build more secure solutions for consumer and private 5G applications.
The future of linear TV advertising may be ruled by manufacturers: Roku tests a new program that could revitalize linear ads.
The Grammys’ slow growth is a sign of music industry trends: Listeners are less interested in new releases, damaging the broadcast’s viewership.
Coca-Cola’s Fortnite partnership shows gaming’s hold on the metaverse: Fortnite and Roblox can offer brands unlimited advertising space for virtual experiences.
3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.
At its core, a currency is an agreement between two or more parties on the value of a unit of inventory—in this case, an ad. For a transaction to occur, there must be a currency in place.
In part two, our analysts Paul Verna and Andrew Lipsman discuss how well-positioned Silicon Valley giants Meta and Google and their Seattle counterparts Amazon and Microsoft are for top-gaining segments of digital advertising—gaming, digital audio, and in-store digital media. They also explore other companies positioning themselves for the post-cookie era of digital ads, and ultimately answer the question: Is Seattle—not Silicon Valley—the future of digital advertising?
To succeed, Smart TVs need to serve up more ads: Vizio’s new “Jump Ad” format could improve CX for some viewers, while increasing clutter for others.
Experiential marketing makes a return, but COVID still looms large: Food brands’ plans for in-person activations could be soured by a new omicron surge.
Google looks to help retailers understand shoppers’ intent: The tech giant launches a tool to allow retailers to add Google’s search technology and recommendations to their digital properties.
Dating apps Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at least 54 million downloads—albeit 8 million fewer downloads than its lead in 2020.
Ikea is one step closer to becoming a circular business: The home goods retailer makes its furniture resale service permanent in the US, but restrictions could limit adoption.
Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.
The “Wendyverse” shows why brands are interested in virtual spaces: The metaverse offers unlimited space to build unique experiences.
Nearly half of marketers have increased their AI-related CX spending: Customer service and custom content are two of a few priority investment areas for companies.
Windows 11 adoption stagnates as Windows 10 usage grows: Microsoft will need to extend support for Windows 10 beyond 2025 or find more compelling reasons for users to upgrade.
In-game advertising is ascendant: On the heels of announcing an NBCUniversal partnership, Anzu has raised another $20 million to improve its platform.
Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.