A B2B company’s brand does a lot of heavy lifting. It is the embodiment of who the company is, what it stands for, and how it will serve its customers, employees, and (in a more grandiose fashion) its industry and society.
Roku takes a bite out of Nielsen: Roku bought Nielsen's advanced video ad segment, allowing marketers to target users watching linear TV on Roku. In exchange, Nielsen will get access to Roku's user data to improve its ratings system.
A new agency review: Walmart is reportedly in the market for a new advertising agency to oversee its estimated $600 million US advertising budget.
Brand advertising can offer higher ROI for some verticals: According to new research from Facebook, ecommerce and retail verticals may find upper-funnel ads more cost-effective than direct-response advertising—so, some marketers may need to reevaluate their strategies.
Major changes are coming to how advertisers and others in the ecosystem can identify users across channels and devices. The loss of third-party cookies and changes to Apple’s Identifier for Advertisers (IDFA)—rumored to roll out this month—will affect ad addressability, but also measurement and attribution. Advertisers are taking steps in response, including more emphasis on first-party data, data collaborations, and modeling-based approaches.
Learn about the three surprise successes Suzanne Kounkel, CMO of Deloitte, saw during a tough year and hear her inspiring advice for female executives. Watch Industry Voices, a conversation between Suzanne and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
US adults want digital content that costs less
Is AI taking over the HR department?
Employees working from home want more than just an extra monitor
On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
US Consumers want equitable workplaces > empty promises
YouTube lets parents guide their kids' video exploration: The video platform's new controls will give parents the ability to specify what's appropriate or not based on three tiers tied to age groups.
TikTok continues expanding brand options worldwide: The company made its full suite of self-serve ad tools and options available to all brands and businesses in Canada.