Unilever looks to promote inclusive culture as metaverse forms: Degree brand’s virtual run featuring avatars with disabilities kicks off a broader effort to provide accessibility to marginalized groups.
Lululemon plans to debut a digital fitness class membership: The announcement is the latest sign there’s still a significant audience for connected fitness.
Some 58% of marketers and analysts say routine marketing reports are still built on spreadsheets, according to a recent Adverity survey. Harriet Durnford-Smith, CMO of Adverity, shares key results from that research and how automation can solve the challenges of manual data wrangling. Watch this sponsored video, contributed by Adverity.
On today's episode, we discuss tackling data chaos. "In Other News," we talk about the hottest part of the digital ad market and Netflix's "Two Thumbs Up" feature. Tune in to the discussion with CEO and co-founder of mParticle Michael Katz and our analyst Dave Frankland.
Twitter’s time as a public company is coming to an end: With the platform set to release quarterly earnings this week, the time was nigh to announce its sale to Elon Musk.
Did you know that marketing was first given a seat at the table over 30 years ago? One would think that after three decades, the CMO role would be at a maturity stage. The position, however, continues to rapidly evolve.
Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.
TSMC’s founder says US chip efforts are doomed: Former CEO Morris Chang cites lower overseas labor costs and high manufacturing costs but fails to mention savings on importation and transportation.
Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.
Watch the on-demand replay of our webinar, The Evolving Role of the CMO, as we discuss the role and responsibilities of today’s CMOs, why CMOs struggle to deliver value, and how they can rethink their fit within different types of organizations.
Smart homes go brain-dead: IoT company Insteon abandons its smart home connectivity post, letting homes’ vital digital functions flatline. It’s the latest sign of a need for more IoT safeguards.
omcast’s faster-than-fiber hollowcore tech could accelerate 10G adoption: Higher speed and low-latency upsides over legacy glass fiber networks could spur adoption in data center, financial services, and edge computing.
A sign of Glossier’s maturation: The beauty brands signs teen idol Olivia Rodrigo to a celebrity endorsement deal—a longtime hallmark of the industry—to court Gen Zers.
Fashion certification programs could be helping retailers greenwash: A report by the Changing Markets Foundation says that the fashion industry’s sustainability initiatives are a “smokescreen” for environmentally destructive habits.
The internet will have 4.55 billion users worldwide this year, up 2.6% over 2021. This amounts to 57.4% of the general population.
Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.
HBO Max’s subscriber bump reverses Netflix-induced anxiety: The streamer’s success shows blockbuster content and accessible pricing is key.
Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.
The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.
Curated by eMarketer, this special collection of interviews will help you understand how CMOs tackle challenges, disrupt an industry, embrace digital transformation, and make the CMO role their own based on their industry and organization’s needs.