More Amazon Prime members are starting their online shopping searches on Google: Supply chain issues are helping the search giant grab market share from Amazon.
Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.
Google achieves a major victory in defining its approach to phasing out third-party cookies: The UK entity overseeing regulatory concerns accepts the search giant’s proposed Privacy Sandbox approach.
Everybody’s doing the podcasting pivot: Spotify’s interest in ad revenues from podcasting hasn’t gone unnoticed—more evidence that it’s hard to make much money as a music streaming service.
Apple responds to AirTag tracking complaints by making alerts louder: Updates make tracking people without consent harder, but the move might not be enough to deter stalkers and thieves.
Ad-supported video is growing but still pales compared with subscription competitors: Streaming service Tubi claims the gap between ad-supported and subscription video will close in 2022.
Insider Intelligence spoke with Lulu Ge, founder and CEO of Elix Healing, a femtech product that offers Chinese herbal supplements for people experiencing menstrual pain.
Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.
SSD shortage, price hike imminent due to plant shutdowns: Western Digital and Kioxia reported losing 6.5 exabytes of NAND storage to contamination, which will only pile on existing component shortages.
Dozens of SpaceX Starlink satellites destroyed in geomagnetic storm: 40 satellites were rendered inoperable a day after launch, calling into question whether low-orbit satellite internet service is viable long term.
The advertising industry isn’t prepared for the cookieless future: IAB’s State of Data 2022 report sounds an alarm, warning overconfident marketers that a measurement blackout is imminent.
Reddit looks to build up ad business before IPO: Could brand safety concerns derail the platform’s path to wider monetization?
In 2021, 233 mobile apps crossed the $100 million mark in consumer spending worldwide, and just under 75% of them were games. That’s down from about 82% in 2020, as more nongaming apps passed that milestone than their gaming counterparts. Still, games continue to drive much of the consumer spending in the multibillion-dollar mobile ecosystem.
The European Chips Act can wrangle $49B to accelerate chip production: The EC wants the ability to prioritize specific products during shortages, which could complicate negotiations with foreign chip manufacturers.
Nvidia ends quest to purchase Arm for $40B: The merger that collapsed under regulatory pressure and potential lawsuits serves as a cautionary tale in a frenzied Big Tech M&A environment.
This weekend’s Super Bowl sees legacy brands return and new players emerge: High consumer spending and TV ratings have both old favorites and new industries buying ad spots.
In this new digital-first world, the only way a brand can survive is by democratizing content experience management
House passes $52B chip R&D and acceleration bill: Tech companies are clamoring for the infusion of funds, which can increase the US’ 12% share of global semiconductor production capacity.
Spotify’s CEO is "deeply sorry" about ongoing Joe Rogan controversies: But the streaming service’s failure to accept responsibility for content on its platform complicates its efforts to move on.
The Winter Olympics’ ratings plummet: The kickoff event was one of the least-watched opening ceremonies on TV in Olympics history.