A Figma of an acquisition: Adobe’s $20B Figma purchase has the potential to unlock the remote collaboration market and absorb a growing client base. Could regulators nix the deal on market dominance?
Showtime’s time may be over: Parent company Paramount is looking to consolidate its streaming brands under one flagship service.
Apple to introduce new ads to App Store by holidays: No word yet on where spots will go, but developers are urged to buy.
Our exclusive TikTok interview: Global head of marketing science Jorge Ruiz talks about hitting the right ad frequency and navigating privacy concerns.
The surge in consumer time and money spent online because of the pandemic led to a significant boom in the affiliate marketing ecosystem.
Rejigging Google Cloud for Europe, APAC: Google Cloud is scrambling to cash in on a potential $100B overseas market but may have to completely remodel existing infrastructure to lean into data sovereignty.
Apple’s just-released iOS 16 allows users to customize lock screens, control notifications further, and (at long last) edit text messages within 15 minutes. You know what else is changing at Apple? Its advertising strategy.
General Motors gives a vote of confidence to NBCUnified: The automaker will use NBCU’s trove of privacy-focused, first-party data for ad targeting.
Consumers are starting to feel better about the economy: The bump in consumer sentiment could help turn around the ad industry’s spending pullback.
Advertisers should worry more about regulation than cookie depreciation: A report from the IAB calls out legislation as the biggest threat to signal loss.
Secretive internet startup unveiled: Google-backed Aalyria exits stealth mode, revealing its Tightbeam technology that could supercharge the internet for the metaverse and other demanding applications. Watch for regulatory disputes.
Pixelbook in Google’s graveyard: Once a product that charted the future of Chromebooks, Google’s Pixelbook has been discontinued and the development team dissolved. Chromebook OEMs now need to build their own future.
TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how companies can improve the employee experience to better the customer experience and ways to collect feedback. Then for "Pop-Up Rankings," we rank the top examples of retail leadership that directly impacted our customer experience and the ones that could have been improved. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Patty Soltis.
Shareholder vote comes as Twitter whistleblower testifies: After months of distractions, Twitter needs to get back on track—but does it have a plan?
We detail how YouTube, Search, and Fitbit are tackling health literacy and information as social determinants of health.
Amazon’s iRobot deal under investigation: iRobot’s fate hangs in the balance as interest groups and the FTC target the acquisition. If the deal fails, Amazon can make its own robot vacuums while iRobot flounders.
Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.
Burger King is getting a facelift: Parent company Restaurant Brands International will invest $400 million to revitalize the brand and modernize stores.
NFL holds sportsbook commercials to 6 per game: Even as operators shift strategy, betting ads remain a viable revenue stream for the league.