On today’s episode, we discuss the challenges that marketers continue to face as they look to adhere to data privacy laws around the world. Tune in to the discussion as our analyst Bill Fisher hosts analyst Karin von Abrams and researcher Paola Flores-Marquez.
Wish turns to shoppable video to reverse its decline: The mcommerce company hopes new tools will be enough to encourage users and merchants to stay on the platform.
Publishers are more prepared for deprecation of third-party cookies: Half now feel it could be an opportunity to highlight first-party data, report shows. With the deadline for Chrome’s cookie sunset now late 2023, that number will hopefully grow.
Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.
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The creator economy continues to accelerate, particularly internationally: Both Twitter and Cameo have announced new initiatives to keep creators and celebrities on their platforms.
Spotify acquisitions cement its future in podcasts: Additions of Chartable and Podsights would enhance ad analytics capabilities, making the company a more attractive partner for marketers.
Clearview AI’s quest to grab 100B photos could be running out of time, money: The company is raising funds for a database of every person’s face, but investment should go into removing racial bias.
Privacy Sandbox on Android won’t be as bad as IDFA changes: Google is unlikely to make changes as drastic as Apple’s to its mobile marketing ecosystem.
Snapchat’s Ticketmaster tie-up bolsters its location data goals: The partnership includes a way to discover nearby concerts via the Snap Map, plus a new mini-app that suggests ideas based on user preferences.
Two-thirds of Americans say social values influence their shopping choices: Retailers can garner loyalty by demonstrating their commitment to key issues that consumers care about.
Cloud consolidation continues with Akamai’s $900M acquisition of Linode: Can compressing cloud behemoths become unmanageable?
Meta’s lawsuits, settlements, and consumer sentiment are a mounting problem: The company can’t acquire its way out of this one.
Nextdoor’s changes aim to temper users and ease brand concerns: A number of new features encourage positive user interactions on an app known for its controversies.
Google’s post-cookie loophole lets publishers keep using identifiers: Heavy pushback from publishers and failure to find a suitable replacement for cookies could reverse Google’s plans.
2022’s acquisition trend continues with AMD’s $49B merger with Xilinx: Together, the two companies can better compete in the $139B cloud and edge computing market.
Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences
Hopes fade for a 5G BlackBerry phone: As OnwardMobility’s license to use the BlackBerry brand expires, remaining patents are sold for $600 million, indicating BlackBerry’s final exit from mobile as it focuses on enterprise, security, and embedded systems and solutions.
ES: Mounting tensions between Russia and Ukraine could leave necessary chip components in short supply: The region produces neon and palladium, which could further choke chip supplies if unavailable.
In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, discussed the top four mobile trends to watch in the months ahead