Changing content consumption patterns are bending media and entertainment ad spending in different directions.
Apple is hiring to create a $30 billion ad business: This comes as incumbents are rebuilding their own in the wake of ATT.
Meta’s teen safety missteps are costing it: Irish regulators fined the company more than $400 million for violating user data privacy laws.
Netflix responds to reports of $65 CPMs: The streamer said reports of higher-than-average costs for its anticipated ad platform are just “speculation.”
Thanks to the pandemic and rising inflation, customer behavior seems more erratic than ever. Customers are not great at saying what they want, and understanding the motivations behind their purchases is difficult.
Meta faces litany of fines in EU: Ireland fines Instagram $403 million for exposing underage users’ personal data. Persistent privacy penalties and lack of user protection could diminish Meta’s wider metaverse ambitions.
The coming boom in trans-Pacific subsea cable installations: Regional demand for bandwidth is nearly doubling every two years. A wave of new subsea cables is coming, but at a high cost.
Reddit’s AI acquisition will help with targeting, brand safety: The platform says Spiketrap will help contextualize conversations and advertising on its platform.
Social commerce has a returns problem: A bad returns experience prevents most social commerce shoppers from becoming repeat customers, posing a serious threat to platforms’ shopping ambitions.
Bonobos connects store associates to online customers’ queries: While the model should help boost conversion and sales and lower return rates, it does come with some risk.
Meta and Qualcomm’s bid to build a better metaverse: Custom VR chipsets could elevate graphics and bring the metaverse closer to reality, addressing complaints of janky-looking avatars and improving user adoption.
Nielsen under private ownership faces challenging road ahead: The company needs to show it can keep up with measurement upstarts.
Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode. While that margin is fairly slim, both placements produced better results than post-roll, likely because earlier spots catch listeners before they drop off.
Personalization pays if brands get it right: Consumers want content tailored just for them, but the challenges can be daunting for marketers.
Overall digital ad spending in the US is set to grow by 17.8% in 2022, a steep deceleration from 2021’s 38.3% boom but still ahead of 2020’s pandemic-skewed slowdown. Industry-level digital ad spending has mirrored these extreme swings in recent years—with individual highs and lows often spread far apart from the median. Starting this year, however, most industries will settle into more steady spending patterns closer to the national average.
Starbucks faces off against workers on TikTok, and the latter is winning: That’s a problem for any brand with a substantial group of Gen Z consumers.
UK regulators worry Microsoft could game the system: Controlling a trove of gaming assets puts the onus on Microsoft to silence regulators’ fears that it could monopolize various gaming segments.
US-China conflict over chips intensifies: AMD and Nvidia stocks plunge on reports of new government sales restrictions of chips to China and Russia. US chipmakers could be forced to abandon potential sales.
We know more about Netflix’s advertising strategy: Are $65 CPMs too pricey in an uncertain economy?
Google has added new features for merchants just in time for the holiday season.