Future Wi-Fi routers will sense movement: Smarter hotspots could find a niche in healthcare and patient-monitoring applications, but creating standards for different manufacturers’ devices to communicate will be a challenge.
First-party data is the future of advertising: At least that’s what Omnicom thinks, as it signs a historic deal to use NBCUniversal’s clean room solution.
Pulling out of Russia is great for brands—on paper, that is: Apple, Shell, Nike, and others may face long-term repercussions from the Russian government for their departures.
The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.
War in Ukraine could extend the chip shortage: Energy and logistics costs are rising, while inflation threatens to balloon and inhibit economic growth for Western Europe and the world.
Merging > Bundling: That’s according to Warner Bros. Discovery’s incoming CFO, who says that Discovery Plus and HBO Max will (eventually) meld to create what they hope to be a Netflix killer.
US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.
5G tower connects remote areas that others can’t—but it’s not cheap: Aradatum’s sustainable 5G towers are a boon for edge computing, but they are less costly ways to close the digital divide.
For workplace sustainability, the little things matter: Adoption of renewable energy and climate pledges are important, but greater digital efficiency is also necessary to make progress on carbon emissions targets.
Traffic on ecommerce websites and apps is ground zero for establishing a retail media network.
Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.
Ties to Russian heritage are no longer an advantage: Stoli vodka is rebranding to educate consumers that it is actually Latvian.
ISPs juice their plans for those who’ll pay: Multi-gigabit internet speeds help digitally transformed households keep pace with smart devices, but they also deepen connectivity inequities. We detail the problem below..
Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.
Facial recognition tech gets lost in legal fog: Lack of regulation over biometric data muddies Clearview AI’s business prospects and shrouds criminal justice system, putting people at risk of misidentification.
The online mortgage lender’s latest snafu casts a spotlight (yet again!) on the value of employer branding in a tight hiring market.
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Thinner and lighter devices are a repairability problem: Tech companies like to talk about how far ahead they are in sustainability, but their products undermine their net-zero aspirations.
While banks work to fight fraud, customers are bristling at some of their security measures. Around the world, 35% of banking customers said what irritates them most is that the authentication factors keep changing. Another 24% are most annoyed by their card being declined for legitimate purchases.
TikTok is the latest platform at odds with regulators over data privacy: A class-action lawsuit alleges the platform misused underage users’ data.