New California and Virginia laws kick off a big year for privacy regulations: Oddly enough, marketers could benefit from federal regulation to solve the problem.
VideoAmp will give Nielsen a run for its money: The measurement startup’s list of high-influence partners now includes Warner Bros. Discovery.
The ad industry will never be the same after 2022: Between the ad downturn, regulation, and new channels, the ad industry entered a new era.
From streaming to ad measurement and privacy, 2023 will be a year of transformation. Here are four changes we expect in the new year.
Publishers see gains in diversity, but it’s slow going: Media companies have prioritized bringing in more diverse hires since 2020—with mixed results.
It’s time for podcast advertising to mature with its audience: The format has reached mainstream success, but ad solutions are lagging behind.
Google expands its cloud but pivots to a simplicity sprint to counter the down economy: Innovation could be dialed down further for 2023 as Big Tech’s most multifaceted behemoth rethinks its strategies.
Microsoft wants to be the next big ad tech company: Major deals with Netflix and ads in Windows itself mean the tech giant is set on developing a strong ad business.
Retailers’ return rates are rising: That’s a significant challenge to merchants’ bottom lines, but it also presents an opportunity for those that offer a straightforward process.
November ad spend shows the pandemic boom is over: The typically lucrative period declined 8% year over year as the market finally stabilized after the pandemic.
Can data clean rooms satisfy regulators? The emerging tech has Big Tech adopters, but lacks clear standards.
Retailers and other businesses need to improve the customer experience: Only 45% of consumers are “very satisfied” with the way they connect with companies.
Smartphone consolidation continues: Apple’s iPhone continues to gain share in the high end of the smartphone market while consumers get fewer options for affordable or entry-level 5G devices.
2022 brings a dramatic change in fortunes for some social networks: Contracting ad spending growth prompts big downgrade in our forecast.
ChatGPT shows the power of AI to disrupt marketing: Its capabilities can be used for good and bad effects
Marketing and advertising has room for improvement on diversity: A study shows progress in female and non-white worker representation, but concerns remain.
2023 will be a big year for content moderation: Major social media platforms will need to improve on this front next year, or face consequences.
Netflix’s ad-supported tier sputters out of the gate: The plan fails to attract new users and inspires others to downgrade—but it’s early days.
Is Apple the next advertising titan? Apple committed to developing its ad business in 2022, but it faces stiff opposition from other Big Tech giants.
Companies outsource CX work amid labor crunch: Consultancies and agencies can help build customer-centric cultures and increase revenue and productivity.