A majority of content creators are financially supporting at least one person: A survey of 1,400 content creators showed that revenue streams for creators are expanding and stability is increasing.
On today's episode, we discuss the who, what, where, when, why, and how of this year's back-to-school shopping season. We then talk about why facial recognition is surging in stores, what happens if prices continue to climb, and standout retailer TV campaigns. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.
Apple pledges additional funds to racial equality initiatives: This comes as more consumers make purchasing decisions based on brand values.
US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.
Apple’s new iPhone may have the ability to send calls and messages using satellite internet. The feature would offer a connectivity alternative in areas without 4G/5G—while giving satellite internet companies a new use case.
Nielsen's accreditation status may show the waning relevance of the Media Rating Council (MRC): The company is preparing to launch new services and has downplayed the potential impact of losing its accreditation, but credibility is still a key factor for emerging measurement competitors.
Could Amazon be in trouble? With many key executives departing, new CEO Andy Jassy could face major hurdles in attracting top talent and maintaining the company’s overall growth.
On today's episode, we discuss what users are viewing on Facebook, how to measure attention, whether Toys R Us can make a comeback, the scope of the ad frequency problem, how important AI is to advertising, how soon will work meetings move into virtual reality, how Nicole discovered a ground-breaking literary link that made national news, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha and principal analysts at Insider Intelligence Nicole Perrin and Paul Verna.
18 out of 24 federal agencies were found to have used facial recognition tech despite growing public backlash. Rampant government use and loose oversight of the tech could spark life into calls for federal regulation or a national data privacy standard.
Walmart unveils details of its new DSP: The demand-side platform, built in partnership with The Trade Desk, is set to debut in October.
Read the latest TV marketing stories from Insider Intelligence.
High prices drive people to ditch pay TV
Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.
The government will create a social media platform, meant to replace Facebook, WhatsApp, and Twitter. The trend of emerging markets recoiling from US platforms threatens social media’s key user growth area.
More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.
More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.
China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.
TV's fall lineup is stacked: The pandemic led to major changes in viewing habits for TV and streaming services, and competitors are putting their best assets on the table to see which changes are here to stay.