4/20 has gone mainstream: Increasingly, brands are seeing that tying into the marijuana-themed holiday has more benefits than drawbacks.
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: Name change will highlight the service’s value and may help it better compete with Hulu.
YouTube’s MLB deal is a reminder of its streaming power: A whirlwind of streaming news has mostly left YouTube out of the picture, but its dominance can’t be ignored.
So that’s why he didn’t take that board seat: Elon Musk offers $43 billion for Twitter, causing increased uncertainty about the platform’s short-term future.
China’s digital ad market will expand in the coming years, but growth pace to slow: Government restrictions on data transfers and collection of personal info to weigh on Big Tech.
The importance of intellectual property can’t be overstated: That’s what Warner Bros. Discovery is realizing, as it taps DC Entertainment to help it out of a huge financial hole.
TikTok advertising revenues to triple and pass $11 billion this year: Our inaugural forecast finds the platform’s global ad business will eclipse that of Twitter and Snapchat combined.
Consumers demand sustainability from brands: A new campaign by Anheuser-Busch InBev—and a new feature by Yelp—hope to tap into that trend.
Ad industry looks to reform video ad measurement: Competition among providers heats up in bid for cross-screen, cross-platform solutions.
Are recent video and gaming outages a sign of an overburdened infrastructure? The increase in high-resolution 4K video and demanding multiplayer games could be bogging down network connections.
CNN+’s rough launch shows consumers prefer entertainment-first streaming: Executive shakeups, distribution issues, and more have led to a tepid start.
Zara’s massive new Madrid storefront leverages digital-led and immersive shopping experiences: The fast-fashion retailer debuts its largest location to date, merging elements of physical and digital to set the tone for the future of stores.
China’s tech manufacturing hubs are in lockdown: Coronavirus upswings could bring widespread Apple factory closures, reducing iPhone and Mac output and leading to lower profits in the coming quarter.
Advertisers have more digital options than ever before: A surge in new channels bolstered digital ad revenues by 35% last year.
Brooklinen and Parachute push to gain market share: The two D2C home goods brands are opening stores and expanding into new channels to drive sales growth.
Read the latest stories on NFTs from Insider Intelligence.
Inclusive marketing is becoming important to advertisers: Horizon Media and Nielsen partner to better facilitate media planning for Asian, Black, and Hispanic consumers.
Cooling consumer demand drives down Q1 PC sales: PC makers need to attract consumer and educational markets with compelling 2-in-1s, gaming PCs, and tablets in coming quarters.