Insider Intelligence spoke with Liz Ritzcovan, chief revenue officer of Hustle, which was one of the first to enable brands to reach consumers over text message. Ritzcovan shares how the company is innovating text marketing, including adding short-form video content.
Rejigging Google Cloud for Europe, APAC: Google Cloud is scrambling to cash in on a potential $100B overseas market but may have to completely remodel existing infrastructure to lean into data sovereignty.
Showtime’s time may be over: Parent company Paramount is looking to consolidate its streaming brands under one flagship service.
Apple to introduce new ads to App Store by holidays: No word yet on where spots will go, but developers are urged to buy.
Our exclusive TikTok interview: Global head of marketing science Jorge Ruiz talks about hitting the right ad frequency and navigating privacy concerns.
The surge in consumer time and money spent online because of the pandemic led to a significant boom in the affiliate marketing ecosystem.
Secretive internet startup unveiled: Google-backed Aalyria exits stealth mode, revealing its Tightbeam technology that could supercharge the internet for the metaverse and other demanding applications. Watch for regulatory disputes.
Pixelbook in Google’s graveyard: Once a product that charted the future of Chromebooks, Google’s Pixelbook has been discontinued and the development team dissolved. Chromebook OEMs now need to build their own future.
Consumers are starting to feel better about the economy: The bump in consumer sentiment could help turn around the ad industry’s spending pullback.
Advertisers should worry more about regulation than cookie depreciation: A report from the IAB calls out legislation as the biggest threat to signal loss.
General Motors gives a vote of confidence to NBCUnified: The automaker will use NBCU’s trove of privacy-focused, first-party data for ad targeting.
Apple’s just-released iOS 16 allows users to customize lock screens, control notifications further, and (at long last) edit text messages within 15 minutes. You know what else is changing at Apple? Its advertising strategy.
Amazon’s iRobot deal under investigation: iRobot’s fate hangs in the balance as interest groups and the FTC target the acquisition. If the deal fails, Amazon can make its own robot vacuums while iRobot flounders.
Burger King is getting a facelift: Parent company Restaurant Brands International will invest $400 million to revitalize the brand and modernize stores.
Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.
NFL holds sportsbook commercials to 6 per game: Even as operators shift strategy, betting ads remain a viable revenue stream for the league.
Brands can finally advertise on The Athletic: The New York Times looks to monetize its January acquisition so it can reach profitability sooner.
TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how companies can improve the employee experience to better the customer experience and ways to collect feedback. Then for "Pop-Up Rankings," we rank the top examples of retail leadership that directly impacted our customer experience and the ones that could have been improved. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Patty Soltis.
Shareholder vote comes as Twitter whistleblower testifies: After months of distractions, Twitter needs to get back on track—but does it have a plan?