Facebook won't measure unlinked Instagram and Facebook accounts in the name of privacy: Advertisers' data may be less exact, but it's a necessary move for Facebook to ward off more scrutiny.
Netflix and Walmart’s partnership lets both swing back at Amazon: The deal is part of Netflix’s ongoing attempt to diversify through merchandise and other revenue streams.
What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.
On today's episode, we discuss who is using "buy now, pay later" (BNPL) services, why they're choosing them, whether banks can compete, and the dark side of these payment options. We then talk about whether Amazon's tech-fueled fitting rooms can move the needle, what early Black Friday deals from Amazon really mean, and some advertising secrets from the online shopping giant. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence David Morris and Andrew Lipsman.
Governments and businesses now see the value of local innovation to wean off dependence on Big Tech.
The company will allow repairs and provide schematics to unauthorized providers and will let an outside party measure the environmental impact of its Surface and Xbox devices.
With a fresh approach to insurance sales and a modern tech stack, Toggle, a Farmers Insurance Company, is focused on simplifying the purchase journey. Watch Industry Voices: Spotlight on Financial Services with Toggle’s Josh LaRoche, research and marketing director, to hear how empowering policyholders has helped its parent company innovate.
Business-to-business (B2B) thought leadership is still impactful, but marketers have plenty of opportunities: Tone and targeting are just two of many opportunities for marketers who employ this type of content.
Focusing on products could help social media companies like Facebook recover consumer trust: Consumers by and large distrust social media companies more than tech companies focused on products and services per a new survey.
A new report shows how Black rural adults are nearly twice as likely as white rural adults to lack home internet access.
IAC’s Dotdash acquires Meredith in a $2.7 billion deal: The move demonstrates that publishers see value in building deep verticalized content brands, hastened by the demise of the third-party cookie.
Twitter looks to diversify its revenue streams by selling MoPub to AppLovin: The deal comes in light of new revenue goals and ongoing changes to mobile ad tracking.
Telegram could become serious competition for WhatsApp: The app's popularity only grows every time WhatsApp faces issues.
The company announced the last of its new lineup of Nest security cameras—but the tech trails behind Amazon’s Ring, which could cost it users.
Whistleblower Frances Haugen shed light on multiple regulatory solutions to rein in Facebook’s algorithms, which she blamed for a rise in misinformation and teen harm.