With the ever-changing situation surrounding the coronavirus outbreak, it is unclear how long the pandemic will last and what its effect on the economy—and therefore the TV industry—will be.
Having experienced the frustrations of shopping for underwear and socks firsthand, Brian Berger, founder and CEO of men’s lifestyle brand Mack Weldon, set out to reinvent men’s basics.
Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China. In fact, we have lowered our outlook for China ad spending for 2020 and beyond.
eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to discuss the branding efforts—or lack thereof—of this year's presidential contenders and what the strategies of direct-to-consumer (D2C) marketers can teach politicians. Which politico is most like Dollar Shave Club, and whose brand is most similar to Untuckit?
eMarketer principal analyst Jillian Ryan analyzes the impact of the coronavirus pandemic on event strategy for B2Bs. She discusses the edge that tech-savvy companies like Google and Adobe have over other sectors looking to pivot to virtual events, and even internal meetings. Watch now.
eMarketer senior analyst Jasmine Enberg analyzes the impact of the coronavirus pandemic on eMarketer's worldwide ad spending forecast. She considers supply chain disruptions, the effect of social distancing and the likelihood of a global recession or economic rebound.
eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna discuss the NBA suspending its season and YouTube monetizing COVID-19 videos. They then discuss the first retailer to use Amazon's "Just Walk Out" technology, if a lawsuit could derail Quibi's launch and Twitch partners with Comscore on measurement.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss some ways COVID-19 has impacted people's lives, what voice ads sound like, foldable phones, if online outrage impacts a brand, Quibi's nonskippable ads, how many Americans have looked through their partner's phone and more.
With Chile’s GDP growth slashed and retail losses estimated at more than $1.40 billion, none of its major industries—including the digital advertising industry—emerged unscathed by the crippling social unrest this past fall after Santiago Metro’s subway fare hike sparked mass protests about higher costs of living, privatization and widespread inequality.
After launching its mobile ordering app in 2009, Pizza Hut has made strides in the mcommerce space, constantly listening to customer feedback and adapting accordingly.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Nicole Perrin discuss Facebook’s Pinterest-esque app, virtual sports arena advertising, fines for mobile carriers selling customer location data, ads on top of Ubers, LinkedIn ‘Stories,’ which country has the most islands in the world and more.
eMarketer principal analysts Nicole Perrin and Yory Wurmser discuss which companies are the best at marketing, and why. They also talk about consumer willingness to share their location, free speech on YouTube and some of the ways brands are using augmented reality.
In-person events are a cornerstone touchpoint for many B2B companies, but as the coronavirus outbreak progresses globally, major business events have been cancelled or postponed. This will come at great cost to marketing budgets and can have a lasting impact on revenue and sales.
eMarketer vice president of forecasting Monica Peart hosts principal analyst Yory Wurmser in a discussion about location data. How will privacy and regulation affect location practices this year? How comfortable are consumers with sharing their locations? And how are marketers adjusting?
As campaigning for the 2020 presidential election heads into its final months, political ad spending will hit an all-time high. The highly partisan political environment is driving more Americans to donate money to their preferred candidates than in past election seasons, which in turn is funneling more money into advertising.
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.
Brands have sought after millennials since the segment was identified as a demographic phenomenon reminiscent of the boomers. There’s been heavy investment in the creation of products and services that fit within an evolving consumer culture, one increasingly defined by this influential cohort. Growing independence and earning make this group the most digitally connected of all.
eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the state of direct-to-consumer brands and why some major players, such as Brandless and Casper, encountered recent struggles.
Google and Facebook already control 60.8% of the total US digital ad market. And when it comes to the duopoly's share of digital political ad revenues, it has an even tighter grip, with a combined 77.6% this election cycle.
The first-ever CMO of a young company has to do something slightly different from one stepping into the same role for a legacy brand. When DailyPay’s Jeanniey Mullen was appointed as the financial tech company’s first CMO in July 2019, she wanted to transform the payroll landscape.