On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.
Retail media is following in the footsteps of search and social as digital advertising's third big wave, and has already established itself as a force. Built on a foundation of valuable first-party purchase data, contextually relevant ad experiences, and closed-loop reporting, retail media is seeing advertiser budgets quickly migrating in its direction. This fall, Amazon’s exclusive rights to NFL Thursday Night Football will “kick off” the first of retail media’s next three phases of growth and prove why digital advertising’s third big wave is destined to be the biggest.
Retailers’ theft-prevention strategies risk alienating consumers: But Home Depot, Wegmans, and Best Buy show the difficulties of striking a balance between shopper satisfaction and store security.
Advertisers are flocking to clean room solutions: Where there's opportunity, there's hype—and confusion about security remain.
There are a few ways to view the decline of the pay TV bundle. In our pay TV figures, we exclude vMVPDs, which deliver live TV over the internet. When viewed this way, pay TV will decline 7.2% this year to 66.4 million households. That figure will drop to 54.3 million households by the end of 2026.
Apple’s manufacturing shift from China: The iPhone maker is looking to India and Vietnam to manufacture its most profitable products—a sign that Apple’s long time reliance on China’s manufacturing could be coming to an end.
Privacy standards are changing under advertisers’ feet: Lawsuits from private citizens and the federal government show that a digital advertising reckoning is under way.
At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.
TikTok ups the ante on app experience with two significant updates: Its much-longer character limit and comment dislike button should help the platform in vastly different ways.
After a few waves of innovation and consolidation, the B2C martech landscape is dominated by a small number of broad suite providers. There’s also a very long tail of niche providers, some of which provide cutting-edge point solutions.
Expect to hear quite a bit more about retail media networks in the coming years: The trend is far from over, according to our new visual report, “The Great Realignment.”
For more than half of US social media users, a platform’s privacy and data practices are extremely impactful on their decision to engage with ads on that platform. Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
Fitbit’s last days: Google is requiring Fitbit customers to transition to Google accounts starting next year. This could solidify Google’s wearables ecosystem and increase market share but risks alienating Fitbit fans.
Vulnerable Zoom users: At least six websites pretending to be Zoom are infecting visitors with malware that steal banking data and IP addresses. Can Zoom improve its security to minimize the threat?
Meta tries to skirt around ATT: A lawsuit alleges that the social media giant injected tracking code into its in-app browsers, breaking privacy rules.
Gaming has a brand safety problem: Major controversies on streaming platform Twitch highlight the challenge in reaching gaming audiences.
Advertising needs to reduce its carbon footprint: 76% of digital marketers think the industry needs to act on emissions, but a lack of standards gets in the way.
YouTube is toying with its ad strategy. The platform is beefing up Shorts by including ads; it tested users’ ad tolerance by running as many as 10 unskippable ads before videos. The experiment has been a headache for users, but the central question isn't new: How many ads and ad breaks will users put up with?
Insider Intelligence spoke with Kate Biancamano, director of events and experiential marketing at Sephora, about expanding the beauty brand’s offerings into the virtual world.