This year’s highly anticipated Google I/O developer’s conference kicked off yesterday and all eyes were on the announcement of the new Pixel 6a, Pixel Watch, and Android 13, which were all covered along with updates to various Google Search, Maps, and Translate services.
Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising.
Gamers want to see creative ads that are seamlessly integrated into gameplay. Some 41% of US gamers ages 18 to 34 would like rewards for devoting time and attention to in-game ads. Meanwhile, 32% believe ads should never interrupt a hardcore gamer’s flow.
Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.
China orders replacement of foreign-branded PCs, software within two years: Government agencies and state-backed businesses will need to switch to domestic alternatives, which could mean losses for Dell, HP, and Microsoft.
Clearview AI settles case with ACLU: The controversial company promises not to sell its facial recognition database to most US businesses. Continued regulatory pushback could accelerate its pivot into ID verification.
EU’s sweeping Big Tech law delayed until next year: Internet ‘gatekeepers’ to be a main focus in Digital Markets Act enforcement.
Instagram’s NFT test is part of an ongoing campaign to woo creators: CEO Adam Mosseri announces support for NFTs to creators’ efforts to monetize their skills and audiences.
The number of internet users in Southeast Asia will grow 3.1% year over year in 2022, making it the second fastest growing region in the world.
Apple wants a bigger slice of the digital ad pie: The tech giant is reexamining its services category for more streaming and advertising opportunities.
Heavily-edited beauty and fashion ads strike a negative chord with consumers: Online responses and consumer spending habits show that edited photos hurt brands.
XBox Live goes down globally: The game streaming service and games on devices were inaccessible as its cloud service went down. The trend of outages for high-bandwidth, high-traffic services continues.
Lower internet costs, faster speed could propel broadband adoption: The White House, members of Congress, and 20 ISPs are on board to connect low-income households, but ongoing fiber shortages could delay efforts.
Cost-cutting and layoffs could hurt employer branding: Companies risk losing their employer reputations as they scale back to protect profitability.
On today's episode, we discuss the real reasons why Elon Musk bought Twitter, the good, the interesting, and the confusing changes we expect to see from the platform, what advertisers should be considering at this point, and what Twitter might look like by next year. Tune in to the discussion with our analyst Jasmine Enberg and Briefings director Jeremy Goldman.
Agencies spy an opportunity in the metaverse: WPP is partnering with Epic Games on a new initiative for that very reason.
Goodbye, Password123: Backed by Apple, Google, and Microsoft, the FIDO standard will enable password-free access to apps and websites and improve security.
The recent influx of premium streaming services is changing the way people access movies and TV shows. In the US, 18% of US paid video subscribers purchase just one streaming service, down 17 percentage points from 2019. By contrast, 35% currently pay for four or more services, up 24 percentage points from three years ago.
Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?
While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.