Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
Is Meta overstepping bounds with its tracking Pixel? A new lawsuit is claiming just that.
Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.
When it comes to courting younger consumers, NFTs (fire)work: At least that’s what Macy’s is hoping for with its Fourth of July campaign.
Ad industry’s spending winners: Google and Meta command a dominant share of the US digital ad market for now, but TikTok and Apple are among the companies that are muscling in.
Muted in some regards, outspoken in others: That seems to describe how brands and Big Tech are responding to Roe vs. Wade being overturned last week.
5G and satellite internet at war: SpaceX, DISH, and RS Access fight over who can use the 12GHz spectrum. The FCC could arbitrate the issue.
Meta makes multiple moves: It won’t take cuts of creator revenues through 2024, and will look to digital avatars as a new revenue stream from brands.
Microsoft dials down facial-analysis AI: The technology can infer people’s emotional state, gender, and other attributes, but the algorithm’s inherent bias makes it prone to inaccuracies that could lead to misuse.
AVs have surveillance potential: Chinese officials’ recent restrictions on Teslas are just a fraction of more widespread concerns about vehicle digital privacy. Regulators and automakers should preemptively take action.
Canada’s new legislation could hurt digital entertainment players: If it becomes law, Bill C-11 would harm Netflix and TikTok, among others—and be difficult to enforce.
Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.
Clean rooms are becoming critical to the fortunes of Big Media: Snowflake’s new solution with OpenAP demonstrates the importance of first-party data.
Conversations at Cannes: Our analyst on the ground fills us in on some of the Festival's latest developments.
Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.
Cloudflare sneezes and takes down half the internet: A server policy change downed apps, websites, and crypto services for hours, exposing the fragility of relying on a centralized network infrastructure.
End of a web surfing era: Internet Explorer’s retirement triggered nostalgia but also panic. With half of Japanese organizations still using it, Microsoft has an opportunity to get them to Edge.
Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.
B2B content marketers rely on campaigns, plans, and calendars—but none of these equate to a marketing strategy. Simply producing more content can affect the quality and dilute messaging, draining overall value.