Lunar New Year is big business in China, but Western marketers haven’t quite figured it out: Brands have a selling opportunity, but it’s a work in progress.
Our analyst shares what’s hot (the environment and Web3) and what’s not (the economy, the metaverse, and the fear of both logging on and off social media).
The FTC looks to crack down on greenwashing: Companies that use terms like “sustainable” and “carbon-neutral” could be required to substantiate their claims, or pay heavy fines.
Netflix’s upfront debut could be bumpy for advertisers: In a significant media power shift, streaming’s upfront takeover could drive CPMs even higher.
As brand loyalty declines, deals remain a surefire way to win over consumers. Shoppers get discounts and retailers get invaluable first-party data. It’s a win-win. Here are five charts on how to up your loyalty game.
Zappos finds low-hanging fruit to bolster the customer experience: The Amazon-owned retailer launches a label-free, box-free returns service at Whole Foods Markets.
Apple’s intensifying in-house push: It already designs its own processors, and now it looks like Apple is moving to make its own Wi-Fi and 5G radios, displays, and touchscreens, reducing reliance on suppliers.
TSMC’s strategic expansion: The world’s largest contract chip manufacturer is eyeing expansion into Japan and Europe, a move that could prove useful in any future conflict with China.
DirecTV’s layoffs are a bad sign for pay TV: The long-dominant format is entering a very long goodbye as power shifts toward digital channels.
President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.
As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.
Apple’s next move: The company lost $1 trillion in a year, saw China’s COVID-19 shutdowns diminish Q4 iPhone sales, and is now wrestling with shrinking demand for multiple products as consumers brace for a recession.
Inaccurate maps threaten rural states’ broadband funds: Senators reveal 20,000 examples where ISP coverage was overstated in the FCC’s broadband maps.
YouTube Shorts courts creators with new payment scheme: The video leader is aiming to remain competitive with TikTok’s pursuit of highly influential users.
After postponing it a couple of times, Google has confirmed it will deprecate Chrome cookies once and for all in 2024. Are you ready? Here’s what you need to know to navigate this new world, including how to talk to internal and external partners, a rundown on identity solutions, and why you need to start now.
Gen Z is slightly less concerned than any other generation about buying from brands that reflect their social values, according to December 2022 data from Morning Consult.
Microsoft hitches its AI wagon to OpenAI’s ChatGPT: Investing $10 billion will give Microsoft 75% of OpenAI’s profits and priority access to innovation it can fold into web search and software solutions.
Meta sets teen ad limits days after a public school district lawsuit: The company is changing its teen advertising policies while staring down litigation and mountains of fines.
Five major TV networks team up against Nielsen: A new joint industry committee for measurement currencies wants to have alternatives certified by May upfronts.
The ad industry cut 3,500 more jobs in December: 2022 ended on a sour note with two of the year’s steepest drops in ad employment.