Advertising & Marketing

Headroom looks to disrupt Zoom fatigue with AI: The new videoconferencing tool integrates productivity and transcription functionality. Can it measure up against leading conference players?

Insider Intelligence spoke with Carolyn Feinstein, Varo Bank’schief marketing, growth, and design officer, to better understand how CMOs are redefining their roles as digital becomes the default banking channel for customers

Reddit to go public as monetization efforts pay off: Per our forecast, the site’s ad revenues nearly doubled this year after months of working to improve brand safety and secure partnerships.

On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information with brands, how to solve working from home annoyances, what it's like in the coldest place on Earth, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.

DJI dinged with investment ban that could lead to loss of US business: Its products aren’t banned yet, but that could change unless it can prove it operates ethically.

New Ring cameras could track people using facial and retinal recognition, skin texture, gait, voice, and even odor: Together with Amazon’s Project Sidewalk, it could add up to an ultra-surveillance network.

Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.

iSpot’s new deal with LG lets it tap into 39 million CTVs: The analytics firm pounces on Nielsen’s shaky ground by bringing together the fractured measurement space.

AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, if AirAsia succeeds, it will blaze a path for travel and other industries not endemic to the mobile space.

Smartphone duopoly could get regulatory pushback in UK: The latest effort to keep Apple and Google in check could invite competition and promote consumer choice, but there’s no viable third player.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.

Intel shifts offshore to Malaysia to expand chip fabs: Facing rising competition back home, America's largest chipmaker could benefit from foreign incentives to expand its chip production.

On today's episode, we discuss why many companies are now scrambling to appoint a chief customer officer, what makes for a good one, and what might trip them up. We then talk about what it means to be authentically diverse and how recent (and potential) privacy moves have prompted companies to amass customer data. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.

YouTube attempts to keep creators loyal by giving them what they want: As social platforms compete for original content, YouTube follows in Meta’s and TikTok’s footsteps with more robust creation tools.

Apple’s vaunted data privacy policies aren’t as strict as you think: Despite what the tech company says, users who opt out of data tracking on iOS can still be tracked.

Better.com’s Zoom firing fiasco offers a cautionary tale for employers: In a tight labor market, companies that hurt their brand can find it harder to attract talent when they need it.

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

How brands can take advantage of "NFT mania:" The massive trading volume and the skyrocketing consumer curiosity about NFTs has made them buzzy—but what can brands actually do?