Spotify is refocusing on brand safety: The audio giant announces some moves to court brands even as it slows down hiring initiatives.
Firefox hopes privacy will give it an edge: The browser now limits cookies to individual websites, creating a more private browsing experience.
Juneteenth marketing misfires show DEI efforts need authenticity: Brands can gain the loyalty of Black consumers and other demographic groups by confronting and addressing pain points that uniquely affect them.
$52B chip bill stuck in legislative limbo: The CHIPS for America Act would help offset some of the losses suffered by American chipmakers or allow them to pursue expansion plans.
Quantum readiness begins: A survey of UK executives indicates that companies are gearing up for forthcoming quantum disruption. But a dearth of quantum-skilled labor means everyone is already behind schedule.
Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.
Watch the on-demand replay of our webinar, Marketing in the Metaverse, as our analysts cover facts and figures about the popularity of the metaverse with consumers, as well as statistics regarding metaverse-centric technologies like AR and VR.
Adobe’s web app gambit: Making Photoshop a freemium web app with a subscription hook has the potential to draw in millions of Chromebook users. Is a new era of web applications around the corner?
Toyota’s new sustainability initiative focuses on ads, not cars: The automaker announced a partnership to reduce the carbon footprint of its digital ads.
New in-game ad standards arrive just in time for the boom: The IAB and MRC have updated 13-year-old standards as spending surges.
Big Tech is showing cracks under antitrust pressure: An EU probe has pressured Google into loosening restrictions on YouTube ad placement.
Intel presses pause on PC chip hires: Rising inflation, surging competition, and a shrinking PC market force Intel to evaluate PC chipsets. Its austerity measures could resonate across the industry.
Right idea, wrong timing for Coke: It’s new Jack-and-Coke cocktail in a can could be a hit—or a victim of inflation.
Advertising uncertainty just got worse: A report found that 17% of ads on CTV devices air while TVs are off, costing advertisers $1 billion.
Metaverse events roll out welcome mat for LGBT+ community: Brands seize on opportunities to celebrate Pride Month in the virtual world.
AppTrackingTransparency faces mounting legal pressure: A UK antitrust watchdog highlighted the policy as potentially anticompetitive, but good for privacy.
Retail media networks need to differentiate themselves: Dollar General’s retail media expansion highlights their reach with rural customers.
NFTs may be going through a rocky patch, but brands still turn to them for engagement: Budweiser is tokenizing its famous Clydesdales in a new campaign.
Digital opioid treatments are sticky: Boulder Care nabs $36M and boasts its industry-leading retention rates. We detail how telehealth support and a steady, multipronged approach help patients stick to their SUD treatment regimens.
Those waiting for a bid from Amazon are going to hear crickets: The digital giant won’t pay up to $7.7 billion to win streaming rights for Indian Premier League cricket matches.