Snapchat + laps Twitter Blue: The subscription service is snapping up users—but Twitter’s offering hasn’t fared nearly as well.
CTV spend will see a downturn after Roku’s Q2: Months of macroeconomic pains and murky CTV credibility hurt the sector’s ad spend.
As privacy regulations and third-party cookie deprecation change the digital landscape, brands are seeing poor performance from what were once primary growth channels. Now, in a swing back in time, brands are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this video, Marketing Architects' Angela Voss shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped brand marketers see the impact of TV and the benefits of sticking with it.
$52B CHIPS Act closer to becoming law: A convergence of economic and national security policy, the infusion of capital could reduce reliance on foreign technology while paving the way for American innovation.
Meta’s pivot away from news is complete: The company is severing ties with publishers to save money and focus on short-form video.
Peacock looks to the fall to boost subscriber numbers: The company promised a strong rest of the year after subscriptions stalled in Q2.
TikTok tries to distance itself from its Chinese roots: The app is giving researchers access to its back end in an effort to increase transparency.
Google’s cookie phaseout delay will help and hurt: Advertisers gain time to flesh out their post-cookie strategies, but adtech vendors could lose sales opportunities.
Ariel Kaye, founder and CEO at Parachute, spoke with Insider Intelligence about creating a lifestyle brand within the competitive home market category.
Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.
Seedtag nets $250 million to solve the post-cookie future: The company will set its sights on North American expansion.
Google Shopping stands to benefit from external factors that will draw more shoppers to its platforms.
Google Cloud accelerates expansion: Overcoming a $3B loss in 2021, Google Cloud is coming to more regions in Latin America. Focusing on emerging economies could help it grab market share.
Advertisers use a different strategy on YouTube than on other digital video platforms. In Q1 2022, more than 40% of US video ads on the Alphabet-owned platform were post-rolls, and almost 30% were mid-roll ads. On other video platforms, 97% played before video content.
100 companies face coronavirus restrictions in China: The Chinese economy is in peril as it scrambles ramp up production of key exports like iPhones and computers in the face of COVID-19 spikes.
The NFL’s streaming service is full of ifs and buts: Deals with other streamers complicate the league’s attempt to flex its viewership.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss TikTok's available shopping features, its advertising versus commerce priorities, and what brands should be doing on the platform. Then for "Pop-Up Rankings," we rank the top four TikTok communities driving commerce right now. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
Patients still distrust Big Tech and health tech companies with their data: We unpack the implications around Big Tech health data access, Roe vs. Wade issues and healthcare literacy on the back of a new AMA survey.
Amazon used Prime Day to grow its ad business: Amazon heavily pushed its ad platform to merchants ahead of the sales event.
Nielsen ONE gets a boost from Google: New features preventing ad duplication will help the company’s crucial new measurement service.