Money, expertise needed to keep pace with cyber threats: Investments in cybersecurity are expected to ramp up to meet surging malware and ransomware attacks—but short-staffed security firms could struggle to keep up.
National brands need to be careful about their partnerships: The Dallas Cowboys announced a marketing agreement with Black Rifle Coffee a day after a mass shooting left seven dead.
Can Meta sustain its VR headset dominance? It has 90% market share, but its Horizon Worlds metaverse apps are only accessible in the US and Canada, leaving room for new entrants to compete.
Meta’s going back to basics: The social giant is one of many major companies tasked with focusing on key priorities in the second half of the year.
Netflix’s June downloads suggest a rocky second half to 2022: App downloads were 5% lower than last year and down 13% in US/Canada.
Apple’s AppTrackingTransparency challenges are mounting: German authorities are the latest to take issue with the policy’s monopolistic qualities.
Repairability could be a key smartphone feature: Google and Apple now allow users to fix flagship phones. This is a huge advantage over competitors that focus on deals for new phones.
Samsung leads in next-gen chip production: Production of Samsung’s 3-nanometer chip leaves rivals like TSMC and Intel scrambling. And chip innovation is quickly outpacing the speed of legislating subsidy bills.
Seventy-three percent of respondents expect companies to understand their unique needs and expectations, and 62% think companies should anticipate their needs, according to a May 2022 Salesforce report.
TikTok’s business reflects blurring lines between social media and entertainment: The popular app describes itself as the latter, but that won’t halt regulatory concern.
Purpose-driven ads fall short in attracting audiences: A new study reveals that purpose-driven ads are underperforming, especially as consumers prioritize lower prices in an uncertain economy.
Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.
Is Meta overstepping bounds with its tracking Pixel? A new lawsuit is claiming just that.
When it comes to courting younger consumers, NFTs (fire)work: At least that’s what Macy’s is hoping for with its Fourth of July campaign.
Muted in some regards, outspoken in others: That seems to describe how brands and Big Tech are responding to Roe vs. Wade being overturned last week.
Ad industry’s spending winners: Google and Meta command a dominant share of the US digital ad market for now, but TikTok and Apple are among the companies that are muscling in.
5G and satellite internet at war: SpaceX, DISH, and RS Access fight over who can use the 12GHz spectrum. The FCC could arbitrate the issue.
Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.