Leaders from Pandora, Roblox, Riot Games, and more are banding together to make the metaverse safer: Lack of Big Tech support could make implementation impossible.
Xbox makes nearly $70 billion bet on Activision Blizzard: Microsoft moves in just as the maker of Candy Crush and Overwatch saw slumping sales due to misconduct allegations.
Find out how brands are taking an active approach as data privacy regulations materialize
White House calls major tech firms to a summit: Last month’s widespread log4j vulnerability drew the attention of national security officials who are now looking to plug holes in major software systems.
TSMC makes big investment to meet surging chip demand: Chip leader looks to spend at least $40 billion to expand production capacity in 2022, before competing chip fabs become operational.
The pandemic and global chip shortage can’t slow surging PC sales: Demand is expected to continue to meet remote work and school requirements.
Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.
By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.
Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.
Find out how retail marketers can improve conversions through customer experience and marketing
Semiconductor sales are expected to normalize after a record-setting 2021 predicated by various shortages and extended gaps between orders and deliveries.
New podcasts are having difficulties breaking through: The industry boasts more listeners—and investment—than ever before, but new shows struggle to increase their audiences.
Amid scrutiny of its data policies, Meta launches Privacy Center: With user trust in Facebook still low, parent company Meta hopes more transparency will quell criticism.
Commonplace cookie practices won’t cut it in France: The country fined Google and Facebook over confusing cookie messaging and for not offering a “reject all” button—practices widely used in the industry.
Intel ramps up chip design efforts by hiring Apple’s chip engineer: Apple’s loss is Intel’s gain in 2022, which is poised for intensified silicon competition.
Samsung could bring folding-screen technology to tablets and laptops: Its leadership position in foldables could help it develop a niche for folding-screen products.
As retail media advertising continues to increase year over year, retailers and brands have the opportunity to better plan their digital advertising strategies
New products and technologies announced at CES 2022: We break down outstanding trends and the most compelling Connectivity and Tech announcements from the show floor.
WarnerMedia partners with measurement firms to launch Nielsen alternative: The broadcaster is the second this week to announce a fresh option as the TV measurement space becomes more fractured.