Amazon used Prime Day to grow its ad business: Amazon heavily pushed its ad platform to merchants ahead of the sales event.
The most serious threat to Google’s ad tech dynasty is regulation. Google has been at the center of countless antitrust lawsuits worldwide, with governing bodies slowly forcing more balance in the advertising marketplace.
Nielsen ONE gets a boost from Google: New features preventing ad duplication will help the company’s crucial new measurement service.
Gaming’s rejection of NFTs foreshadows their future: A reputation for scams and fraud have caused consumers and gaming brands to turn away from the technology.
Is Netflix rushing its ad-supported tier? News that its new subscription tier won’t have its full catalog is raising concerns about its timeline.
Brands can use inflation to their benefit: “Agnostic” consumers are spending carefully and looking for brands to meet their financial and emotional needs.
Big Tech is lobbying antitrust with big dollars: The biggest technology monoliths collectively spent twice as much as big pharma in lobbying and could gain the upper hand as Congress heads into fall recess
Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.
Facebook eyes a cheaper creator economy: The platform is pivoting away from publishers, but small creator payouts could hurt its plans.
The video game industry tries to clean up its image: Now that marketers are paying more attention, gaming brands have to address harassment campaigns.
An end to password authentication: Poor password security resulted in $52B in losses in 2021. There’s an opportunity to compete in the passwordless authentication market.
Netflix losses deepen as it bets on an ad-supported future: An early 2023 ad launch is good news for marketers, but may not be enough to reverse churn.
Advertisers look to get into the game: Marketers can exploit the opportunities that video gaming presents to win new customers by identifying their target genre and desired outcomes.
Google Play goes hands-off on privacy disclosures: The storefront's new permissions policy could make it harder for marketers to verify data standards
Consumers value companies' efforts to go green: CPG makers catch criticism over greenwashing as concerns about climate change rise.
Netflix is the perfect testing ground for Microsoft’s adtech: The tech giant lacked a high-demand, growing catalog of content to flesh out its ad offerings.
The ad industry braces for a rocky economy: The industry is anxiously watching consumer spending as purse strings tighten.
Amazon uses inflation to drive home its value-priced focus: the company is using humor at a time when many brands are shying away from it.