Advertising & Marketing

Google’s post-cookie loophole lets publishers keep using identifiers: Heavy pushback from publishers and failure to find a suitable replacement for cookies could reverse Google’s plans.

Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences

ES: Mounting tensions between Russia and Ukraine could leave necessary chip components in short supply: The region produces neon and palladium, which could further choke chip supplies if unavailable.

Hopes fade for a 5G BlackBerry phone: As OnwardMobility’s license to use the BlackBerry brand expires, remaining patents are sold for $600 million, indicating BlackBerry’s final exit from mobile as it focuses on enterprise, security, and embedded systems and solutions.

In this Meet the Analyst Webinar, Yory Wurmser, our principal analyst, discussed the top four mobile trends to watch in the months ahead

More Amazon Prime members are starting their online shopping searches on Google: Supply chain issues are helping the search giant grab market share from Amazon.

Apple responds to AirTag tracking complaints by making alerts louder: Updates make tracking people without consent harder, but the move might not be enough to deter stalkers and thieves.

Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.

Google achieves a major victory in defining its approach to phasing out third-party cookies: The UK entity overseeing regulatory concerns accepts the search giant’s proposed Privacy Sandbox approach.

Everybody’s doing the podcasting pivot: Spotify’s interest in ad revenues from podcasting hasn’t gone unnoticed—more evidence that it’s hard to make much money as a music streaming service.

Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.

Dozens of SpaceX Starlink satellites destroyed in geomagnetic storm: 40 satellites were rendered inoperable a day after launch, calling into question whether low-orbit satellite internet service is viable long term.

SSD shortage, price hike imminent due to plant shutdowns: Western Digital and Kioxia reported losing 6.5 exabytes of NAND storage to contamination, which will only pile on existing component shortages.

Ad-supported video is growing but still pales compared with subscription competitors: Streaming service Tubi claims the gap between ad-supported and subscription video will close in 2022.

Insider Intelligence spoke with Lulu Ge, founder and CEO of Elix Healing, a femtech product that offers Chinese herbal supplements for people experiencing menstrual pain.

The advertising industry isn’t prepared for the cookieless future: IAB’s State of Data 2022 report sounds an alarm, warning overconfident marketers that a measurement blackout is imminent.

Nvidia ends quest to purchase Arm for $40B: The merger that collapsed under regulatory pressure and potential lawsuits serves as a cautionary tale in a frenzied Big Tech M&A environment.

The European Chips Act can wrangle $49B to accelerate chip production: The EC wants the ability to prioritize specific products during shortages, which could complicate negotiations with foreign chip manufacturers.

Reddit looks to build up ad business before IPO: Could brand safety concerns derail the platform’s path to wider monetization?

This weekend’s Super Bowl sees legacy brands return and new players emerge: High consumer spending and TV ratings have both old favorites and new industries buying ad spots.