Coca-Cola’s Fortnite partnership shows gaming’s hold on the metaverse: Fortnite and Roblox can offer brands unlimited advertising space for virtual experiences.
3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.
At its core, a currency is an agreement between two or more parties on the value of a unit of inventory—in this case, an ad. For a transaction to occur, there must be a currency in place.
In part two, our analysts Paul Verna and Andrew Lipsman discuss how well-positioned Silicon Valley giants Meta and Google and their Seattle counterparts Amazon and Microsoft are for top-gaining segments of digital advertising—gaming, digital audio, and in-store digital media. They also explore other companies positioning themselves for the post-cookie era of digital ads, and ultimately answer the question: Is Seattle—not Silicon Valley—the future of digital advertising?
To succeed, Smart TVs need to serve up more ads: Vizio’s new “Jump Ad” format could improve CX for some viewers, while increasing clutter for others.
Experiential marketing makes a return, but COVID still looms large: Food brands’ plans for in-person activations could be soured by a new omicron surge.
Google looks to help retailers understand shoppers’ intent: The tech giant launches a tool to allow retailers to add Google’s search technology and recommendations to their digital properties.
Dating apps Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at least 54 million downloads—albeit 8 million fewer downloads than its lead in 2020.
Ikea is one step closer to becoming a circular business: The home goods retailer makes its furniture resale service permanent in the US, but restrictions could limit adoption.
Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.
The “Wendyverse” shows why brands are interested in virtual spaces: The metaverse offers unlimited space to build unique experiences.
Nearly half of marketers have increased their AI-related CX spending: Customer service and custom content are two of a few priority investment areas for companies.
Windows 11 adoption stagnates as Windows 10 usage grows: Microsoft will need to extend support for Windows 10 beyond 2025 or find more compelling reasons for users to upgrade.
In-game advertising is ascendant: On the heels of announcing an NBCUniversal partnership, Anzu has raised another $20 million to improve its platform.
Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.
Another delay to the Pentagon’s defense cloud contract comes at a time of heightened security: Stalled decision could leave an opening for competing cloud providers.
Intuit’s TurboTax ads offering ‘free’ filing draw complaint: FTC seeks halt to advertising that it contends is misleading.
Streaming services gained Oscar wins and brand awareness during commercial breaks: Disney’s own properties also propped up ad sales during the Academy Awards.
As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.
Biden Administration prepares to promote innovation through tighter regulation: The DOJ’s support for antitrust bill could level the playing field for smaller firms but risks putting Big Tech on the defensive.