Advertising & Marketing

Thinner and lighter devices are a repairability problem: Tech companies like to talk about how far ahead they are in sustainability, but their products undermine their net-zero aspirations.

The online mortgage lender’s latest snafu casts a spotlight (yet again!) on the value of employer branding in a tight hiring market.

While banks work to fight fraud, customers are bristling at some of their security measures. Around the world, 35% of banking customers said what irritates them most is that the authentication factors keep changing. Another 24% are most annoyed by their card being declined for legitimate purchases.

Ukraine’s internet access suffering outages from Russian bombardment: Internet companies scramble to restore services but have to limit bandwidth. Skylink’s internet is helping fill gaps but could also be targeted.

Google looks to cybersecurity acquisition to make its cloud more attractive to enterprise: It’s working to acquire Mandiant, the company that exposed the SolarWinds hack in 2020, for $5.3 billion.

Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.

YouTube’s podcasting “grants” show the power of video: The platform is offering up to six figures to help podcasters launch video versions of their shows.

TikTok is the latest platform at odds with regulators over data privacy: A class-action lawsuit alleges the platform misused underage users’ data.

List of Big Tech companies, carmakers shunning Russia grows longer: Services and apps go dark, putting pressure on Russian consumers. But will continued sanctions influence the Russian government?

How the metaverse’s woolly mammoth could come alive: As extinct virtual animals emerge in the metaverse, they could serve as a test for researchers aiming to resurrect their flesh-and-blood counterparts.

Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.

Business as usual in Russia carries risks as consumers favor pullout: That's why many large food manufacturers, including Coca-Cola, and fast-food chains like McDonald's and Starbucks are suspending operations.

Verizon’s new streaming subscription hub resembles cable bundles of old: Streaming services are fighting tooth and nail to get ahead in a congested field.

Tide is turning for tech unionization: The rise of digital media alongside a tight labor market, inflation, and wage stagnation prompts news tech workers to organize. How far behind is Big Tech?

TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.

US consumer data consumption is up to half a terabyte per month: Accelerating consumption is becoming unmanageable. Operators are pressured to find solutions while they scramble to improve the infrastructure.

Intel leads consortium for chiplet production: AMD, Qualcomm, Arm, TSMC, and Samsung make up a dream team of silicon producers, but the exclusion of Nvidia and Apple raises questions.

One bot to rule them all: $58 million in funding for Sanctuary points to an inevitable rise in humanoid robots, but there may be safer technologies to solve humanity’s problems.