AI has its uses, but a hands-off approach is far off: Marketers are using AI for a large range of applications as they shift to loyalty strategies.
In a video- and image-centric world, SEO is still the key to allocating marketing budgets, and Google has already done much of the research for you. “Every time Google shows a search result, they are displaying billions of dollars in R&D to understand the customer,” said Wil Reynolds, VP of Innovation at Seer Interactive, speaking at the Paid Search Association annual conference. “Billions that I don't have.”
Patients use digital health tools, but don’t trust tech: Consumers say they don’t trust the very companies whose digital health tools they’re using. What gives?
Regulatory pressure mounts in EU: The European Commission is following in the footsteps of various US agencies, states, and schools by banning the TikTok app on devices. Will the rest of Europe comply?
A proposed Canadian bill has Meta and Google pulling news content: The combative stance is a marked difference from the company’s attitude in the EU.
Big Tech layoffs going global: The next wave of layoffs for Big Tech is starting overseas as beleaguered companies pause on expansion and international investments while they restructure.
Chip orders hint at tech’s changing landscape: Big Tech companies are putting in their orders, or canceling them, for next-gen chips, which reveals a lot about their future strategy.
Pros and cons of wider EV battery choice: Cheaper and more abundant EV batteries are here, but their range drops by as much as 60% in colder weather and customers don’t know what batteries they’re getting in their EVs.
Digital health players shift focus to B2B: We don’t think the pivot will guarantee success given the current economic environment.
“It’s really hard when people don’t know what it is that you stand for. Then you ultimately stand for nothing, and that’s when your sales suffer,” our analyst Zak Stambor said on our “Behind the Numbers: Reimagining Retail” podcast.
Meta leans into verification for incremental revenues: Slower ad market forces company to take a page from Twitter’s playbook.
Netflix will have a tough time gaining ground in India: Ted Sarandos laid out his vision for the market, but tightening revenues could restrict his plans.
The share of worldwide video entertainment smart home device shipments will decrease between 2022 and 2026 as the number of smart security device and smart lighting device shipments grow.
If the “Retail Media 1.0” era was primarily about search-driven ecommerce, then Retail Media 2.0 (with credit to Peter Moustakerski) will be about moving up the funnel and across retail channels
Big Tech’s monumental SCOTUS face-off: Big Tech’s long-term immunity from content liability is being called into question, but Congress—not the Supreme Court—might be the better branch of government to navigate the issue.
Linux boots on Apple Silicon: Macs will be able to run all of the major PC operating systems. It’s bad news for Intel and AMD, which previously cornered Windows and Linux markets.
Customer experience makes or breaks trust: A recent survey suggests a poor experience or communication is enough to cause banking customers to lose faith in their financial institution.
Data clean rooms are (finally) becoming standardized: As IAB Tech Lab facilitates the process, it could lead to greater adoption of the technology.
In the last quarter of 2022, Amazon increased its total net sales 9% YoY to hit $149.2 billion. But compared to the massive growth the company has experienced in the past, its Q4 results were a bit lackluster. From ad revenues to physical store sales, let’s take a closer look at how some of Amazon’s business units fared in Q4.
Customer loyalty has to be earned. Brands can do this through programs with discounts and deals, but there’s a lot more to loyalty programs than the occasional coupon. Our analysts share how your brand can achieve loyal status.