Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.
The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.
Curated by eMarketer, this special collection of interviews will help you understand how CMOs tackle challenges, disrupt an industry, embrace digital transformation, and make the CMO role their own based on their industry and organization’s needs.
On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.
Scandal and branding issues are catching up with Harry Potter: The latest film is struggling domestically, and international box offices might not save it.
WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.
4/20 has gone mainstream: Increasingly, brands are seeing that tying into the marijuana-themed holiday has more benefits than drawbacks.
Hyundai’s NFT project is at odds with sustainability goals: The automaker is diving into NFTs as the craze is dying down.
May’s TV upfronts will be a testing ground for fractured measurement: New measurement solutions are focusing on multimedia and data privacy.
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: Name change will highlight the service’s value and may help it better compete with Hulu.
YouTube’s MLB deal is a reminder of its streaming power: A whirlwind of streaming news has mostly left YouTube out of the picture, but its dominance can’t be ignored.
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.
So that’s why he didn’t take that board seat: Elon Musk offers $43 billion for Twitter, causing increased uncertainty about the platform’s short-term future.
China’s digital ad market will expand in the coming years, but growth pace to slow: Government restrictions on data transfers and collection of personal info to weigh on Big Tech.
The importance of intellectual property can’t be overstated: That’s what Warner Bros. Discovery is realizing, as it taps DC Entertainment to help it out of a huge financial hole.
Are recent video and gaming outages a sign of an overburdened infrastructure? The increase in high-resolution 4K video and demanding multiplayer games could be bogging down network connections.
China’s tech manufacturing hubs are in lockdown: Coronavirus upswings could bring widespread Apple factory closures, reducing iPhone and Mac output and leading to lower profits in the coming quarter.
TikTok advertising revenues to triple and pass $11 billion this year: Our inaugural forecast finds the platform’s global ad business will eclipse that of Twitter and Snapchat combined.
Consumers demand sustainability from brands: A new campaign by Anheuser-Busch InBev—and a new feature by Yelp—hope to tap into that trend.