Google Shopping stands to benefit from external factors that will draw more shoppers to its platforms.
Google Cloud accelerates expansion: Overcoming a $3B loss in 2021, Google Cloud is coming to more regions in Latin America. Focusing on emerging economies could help it grab market share.
Advertisers use a different strategy on YouTube than on other digital video platforms. In Q1 2022, more than 40% of US video ads on the Alphabet-owned platform were post-rolls, and almost 30% were mid-roll ads. On other video platforms, 97% played before video content.
100 companies face coronavirus restrictions in China: The Chinese economy is in peril as it scrambles ramp up production of key exports like iPhones and computers in the face of COVID-19 spikes.
The NFL’s streaming service is full of ifs and buts: Deals with other streamers complicate the league’s attempt to flex its viewership.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss TikTok's available shopping features, its advertising versus commerce priorities, and what brands should be doing on the platform. Then for "Pop-Up Rankings," we rank the top four TikTok communities driving commerce right now. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
Patients still distrust Big Tech and health tech companies with their data: We unpack the implications around Big Tech health data access, Roe vs. Wade issues and healthcare literacy on the back of a new AMA survey.
Amazon used Prime Day to grow its ad business: Amazon heavily pushed its ad platform to merchants ahead of the sales event.
Nielsen ONE gets a boost from Google: New features preventing ad duplication will help the company’s crucial new measurement service.
Gaming’s rejection of NFTs foreshadows their future: A reputation for scams and fraud have caused consumers and gaming brands to turn away from the technology.
The most serious threat to Google’s ad tech dynasty is regulation. Google has been at the center of countless antitrust lawsuits worldwide, with governing bodies slowly forcing more balance in the advertising marketplace.
Big Tech is lobbying antitrust with big dollars: The biggest technology monoliths collectively spent twice as much as big pharma in lobbying and could gain the upper hand as Congress heads into fall recess
Is Netflix rushing its ad-supported tier? News that its new subscription tier won’t have its full catalog is raising concerns about its timeline.
Brands can use inflation to their benefit: “Agnostic” consumers are spending carefully and looking for brands to meet their financial and emotional needs.
An end to password authentication: Poor password security resulted in $52B in losses in 2021. There’s an opportunity to compete in the passwordless authentication market.
Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.
Facebook eyes a cheaper creator economy: The platform is pivoting away from publishers, but small creator payouts could hurt its plans.
The video game industry tries to clean up its image: Now that marketers are paying more attention, gaming brands have to address harassment campaigns.