Intuit’s TurboTax ads offering ‘free’ filing draw complaint: FTC seeks halt to advertising that it contends is misleading.
Streaming services gained Oscar wins and brand awareness during commercial breaks: Disney’s own properties also propped up ad sales during the Academy Awards.
As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.
Biden Administration prepares to promote innovation through tighter regulation: The DOJ’s support for antitrust bill could level the playing field for smaller firms but risks putting Big Tech on the defensive.
Everything becomes commoditized eventually: That’s the lesson behind the rise of Talenthouse, the ad gig platform going public at a $450 million valuation.
Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.
Identity resolution is in a state of flux in the US advertising industry, with third-party cookies and mobile IDs being ushered out in the name of consumer privacy.
How are various players around the world getting in on the latest digital advertising bandwagon of retail media? Join our analyst Bill Fisher as he hosts analysts Peter Newman, Matteo Ceurvels, and Paul Briggs.
Spotify’s ad sales are going to make up more of its revenue as time passes: The company is making key strategic hires in Europe to bring that vision to life.
The first Metaverse Fashion Week shows brands and retailers don’t want to be left behind: while the user experience is still rough, early adopters are positioning themselves to be long-term metaverse players.
Intel earns Nvidia’s vote as potential foundry partner: Future Intel chip fabs could boost capacity for GPUs and other chips, taking away TSMC and Samsung’s dominance and bringing production closer to home.
A changing grocery delivery landscape forces Instacart to diversify: The delivery company launches a suite of retailer-focused tech solutions as rivals encroach on its turf.
Space Age 2.0 is post launch: The private sector’s role in space is thrusting us toward a new frontier—we just need to navigate through the space trash.
Big Tech’s strategies in the EU could be dramatically overhauled in October: That’s when the Digital Markets Act goes into effect—and it could be huge.
Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.
Spotify could break away from Google and Apple’s payment duopoly: Google’s alternative payments pilot program might only serve higher-profile apps, leaving smaller developers in the lurch.
Snap’s AR acqui-hire spree continues: Buying companies is easy—getting disparate technologies into a suite of products is hard. Snap can still be first to market with hands-free AR Spectacles.
TV audiences are fragmented, and the Oscars won’t change that: Though the 2022 ad inventory is sold out, a modest bounceback from last year’s disappointing show is probably the best ABC can hope for.
Reels is a win for Instagram, but smaller brands struggle to keep up: Food brands have decried algorithm changes that have harmed their businesses.
Paywalling TweetDeck would help Twitter’s ads and subscriptions: The tool is used by many journalists and features ad-free news feeds.