Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.
Facebook eyes a cheaper creator economy: The platform is pivoting away from publishers, but small creator payouts could hurt its plans.
The video game industry tries to clean up its image: Now that marketers are paying more attention, gaming brands have to address harassment campaigns.
Advertisers look to get into the game: Marketers can exploit the opportunities that video gaming presents to win new customers by identifying their target genre and desired outcomes.
Netflix losses deepen as it bets on an ad-supported future: An early 2023 ad launch is good news for marketers, but may not be enough to reverse churn.
Netflix is the perfect testing ground for Microsoft’s adtech: The tech giant lacked a high-demand, growing catalog of content to flesh out its ad offerings.
Google Play goes hands-off on privacy disclosures: The storefront's new permissions policy could make it harder for marketers to verify data standards
Consumers value companies' efforts to go green: CPG makers catch criticism over greenwashing as concerns about climate change rise.
The global effects of China’s economic slump: The world’s factory has been forced to cut down production for months. Tight government regulation has made investors cautious.
CPUs, storage, and Wi-Fi chips face price hike: Intel is warning that “inflationary pressures” will drive up prices this fall, indicating the end of a two-year boom period in semiconductors.
The ad industry braces for a rocky economy: The industry is anxiously watching consumer spending as purse strings tighten.
Amazon uses inflation to drive home its value-priced focus: the company is using humor at a time when many brands are shying away from it.
Chip fab plans are up in the air: Intel, TSMC, and others could pause US chip expansion plans while the $52 billion United States Innovation and Compatition Act languishes.
Two years in, how is Peacock doing? NBCUniversal’s streaming service lags behind in subscriptions but is still a crucial platform to watch.
The wave of in-game advertising is growing: Game engine Unity has acquired mobile ad firm ironSource to help integrate ads into games even earlier in the development process.
40% of Gen Z likes to search on TikTok instead of Google: Those numbers come from Google itself, which is eager to deflect monopoly accusations.
Tesla and Ford are neck and neck in the race to become North America’s most popular connected car brand, each making up nearly one-third of connected car systems in the region. Android-based system Atoto takes third at 11%, beating out multiple automakers due to its ability to upgrade nonconnected vehicles.
Instagram has its priorities in focus: Platform looks to draw advertisers to Reels, sees shopping wins in home goods and electronics as well as fashion and beauty, executive says.