Advertising & Marketing

Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it's important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.

eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with senior analyst at Insider Intelligence Sara M. Watson, discuss what a reimagined workplace looks like, The New York Times digital transformation, what big tech can expect from the Biden Administration, whether the world is getting less colorful, podcasts as a direct line to consumers, how many people live underwater, and more.

Microsoft wants a bigger slice of the digital market and is willing to call out peers to get it: Microsoft wants to see the US mirror Australia in new legislation that would force companies like Google and Facebook to share revenues with publishers, and argued for media's role in democracy to bring its point home.

Upfronts are back and still virtual: Disney and ViacomCBS have set a mid-May date for their virtual upfronts events and will likely highlight their streaming inventory as streaming services continue gaining viewership.

States press on with tech regulation: The Maryland General Assembly is holding out for its Senate to override the state’s previous veto of a bill to tax digital advertising and streaming, making Maryland another state taking steps to regulate tech.

Measuring the effect of their messages is one of marketers' most vital tasks. Anne Hunter, vice president of product marketing at panel-based insights company DISQO, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about some of marketers' longstanding challenges with measuring ad effectiveness and understanding consumer journeys—and how a consumer-first approach can help.

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.

Google could limit tracking on Android: The move follows in Apple's footsteps, but Google will likely be more willing to work with the ad industry to develop a privacy-friendly alternative.