Advertising & Marketing

Future Wi-Fi routers will sense movement: Smarter hotspots could find a niche in healthcare and patient-monitoring applications, but creating standards for different manufacturers’ devices to communicate will be a challenge.

Meta’s facing international growth challenges: Legal inquiries and fines from South Africa and Ireland are the latest hurdles the social media leader must contend with.

Moderation protects users and brand partners: Twitch is taking legal action after last summer’s protest against how it handled hate speech on the platform.

Consumers prefer the intimacy of email marketing: While ad blockers proliferate and distrust of social media climbs, email remains unscathed.

Gen Z is getting older and steadily moving toward becoming the most digitally connected generation. In 2024, US Gen Zers will surpass millennials in regular internet use, and they'll do the same with smartphone penetration in 2026.

5G tower connects remote areas that others can’t—but it’s not cheap: Aradatum’s sustainable 5G towers are a boon for edge computing, but they are less costly ways to close the digital divide.

War in Ukraine could extend the chip shortage: Energy and logistics costs are rising, while inflation threatens to balloon and inhibit economic growth for Western Europe and the world.

For workplace sustainability, the little things matter: Adoption of renewable energy and climate pledges are important, but greater digital efficiency is also necessary to make progress on carbon emissions targets.

First-party data is the future of advertising: At least that’s what Omnicom thinks, as it signs a historic deal to use NBCUniversal’s clean room solution.

Pulling out of Russia is great for brands—on paper, that is: Apple, Shell, Nike, and others may face long-term repercussions from the Russian government for their departures.

Merging > Bundling: That’s according to Warner Bros. Discovery’s incoming CFO, who says that Discovery Plus and HBO Max will (eventually) meld to create what they hope to be a Netflix killer.

The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.

US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.

Traffic on ecommerce websites and apps is ground zero for establishing a retail media network.

ISPs juice their plans for those who’ll pay: Multi-gigabit internet speeds help digitally transformed households keep pace with smart devices, but they also deepen connectivity inequities. We detail the problem below..

Ties to Russian heritage are no longer an advantage: Stoli vodka is rebranding to educate consumers that it is actually Latvian.

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

Facial recognition tech gets lost in legal fog: Lack of regulation over biometric data muddies Clearview AI’s business prospects and shrouds criminal justice system, putting people at risk of misidentification.

Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.