End of a web surfing era: Internet Explorer’s retirement triggered nostalgia but also panic. With half of Japanese organizations still using it, Microsoft has an opportunity to get them to Edge.
Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.
B2B content marketers rely on campaigns, plans, and calendars—but none of these equate to a marketing strategy. Simply producing more content can affect the quality and dilute messaging, draining overall value.
Walmart and Roku see streaming as the next ecommerce frontier: The retailer and streaming company are partnering to bring shoppable ads to CTV.
Streamers poised to take greater share in US upfront market: Advertising dollars will flow to services such as Hulu, Peacock, Roku, and YouTube TV.
Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.
Google feels pressure from the EU’s antitrust streak: The company promised to negotiate to pay publishers who appear in search results after a hefty fine.
VideoAmp turns its attention to Hispanic viewers: A new partnership with TelevisaUnivision could help it claim even more of the measurement market.
Brands shouldn’t shy away from foreign soccer partnerships: Brands only used up 5% of soccer’s $1.8 billion digital ad inventory.
Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.
Sam’s Club looks to scale up its ad business: The Walmart-owned membership club’s ad platform leverages data from members’ purchases and searches to target shoppers with ads.
Quantum readiness begins: A survey of UK executives indicates that companies are gearing up for forthcoming quantum disruption. But a dearth of quantum-skilled labor means everyone is already behind schedule.
$52B chip bill stuck in legislative limbo: The CHIPS for America Act would help offset some of the losses suffered by American chipmakers or allow them to pursue expansion plans.
Spotify is refocusing on brand safety: The audio giant announces some moves to court brands even as it slows down hiring initiatives.
Firefox hopes privacy will give it an edge: The browser now limits cookies to individual websites, creating a more private browsing experience.
Juneteenth marketing misfires show DEI efforts need authenticity: Brands can gain the loyalty of Black consumers and other demographic groups by confronting and addressing pain points that uniquely affect them.
Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.
Watch the on-demand replay of our webinar, Marketing in the Metaverse, as our analysts cover facts and figures about the popularity of the metaverse with consumers, as well as statistics regarding metaverse-centric technologies like AR and VR.
Adobe’s web app gambit: Making Photoshop a freemium web app with a subscription hook has the potential to draw in millions of Chromebook users. Is a new era of web applications around the corner?
New in-game ad standards arrive just in time for the boom: The IAB and MRC have updated 13-year-old standards as spending surges.