Seventy-three percent of respondents expect companies to understand their unique needs and expectations, and 62% think companies should anticipate their needs, according to a May 2022 Salesforce report.
TikTok’s business reflects blurring lines between social media and entertainment: The popular app describes itself as the latter, but that won’t halt regulatory concern.
Purpose-driven ads fall short in attracting audiences: A new study reveals that purpose-driven ads are underperforming, especially as consumers prioritize lower prices in an uncertain economy.
Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.
Is Meta overstepping bounds with its tracking Pixel? A new lawsuit is claiming just that.
Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.
When it comes to courting younger consumers, NFTs (fire)work: At least that’s what Macy’s is hoping for with its Fourth of July campaign.
Ad industry’s spending winners: Google and Meta command a dominant share of the US digital ad market for now, but TikTok and Apple are among the companies that are muscling in.
Muted in some regards, outspoken in others: That seems to describe how brands and Big Tech are responding to Roe vs. Wade being overturned last week.
5G and satellite internet at war: SpaceX, DISH, and RS Access fight over who can use the 12GHz spectrum. The FCC could arbitrate the issue.
Meta makes multiple moves: It won’t take cuts of creator revenues through 2024, and will look to digital avatars as a new revenue stream from brands.
Microsoft dials down facial-analysis AI: The technology can infer people’s emotional state, gender, and other attributes, but the algorithm’s inherent bias makes it prone to inaccuracies that could lead to misuse.
AVs have surveillance potential: Chinese officials’ recent restrictions on Teslas are just a fraction of more widespread concerns about vehicle digital privacy. Regulators and automakers should preemptively take action.
Canada’s new legislation could hurt digital entertainment players: If it becomes law, Bill C-11 would harm Netflix and TikTok, among others—and be difficult to enforce.
Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.
Clean rooms are becoming critical to the fortunes of Big Media: Snowflake’s new solution with OpenAP demonstrates the importance of first-party data.
Conversations at Cannes: Our analyst on the ground fills us in on some of the Festival's latest developments.
Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.
Cloudflare sneezes and takes down half the internet: A server policy change downed apps, websites, and crypto services for hours, exposing the fragility of relying on a centralized network infrastructure.