April is back-to-office month for Googlers: Some companies will follow Big Tech’s back-to-office lead, but others will use a remote-first approach to attract new talent.
The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.
Uber’s new “Explore” tab makes it a major advertising player for events: The ridesharing app will recommend events and restaurants to users and allow them to purchase tickets.
Nordstrom blends digital and physical experiences with its expanded advertising network: The retailer hopes to leverage its customer data to drive engagement, traffic, and sales to its online and offline properties.
Google’s latest report shows how transparency has become crucial for social platforms: The company said it has banned thousands of Chinese spam accounts.
Levi, Estée Lauder executive departures demonstrate the complicated relationship between corporate and personal branding: Where does one end and the other begin?
Big Tech faces dilemma in Russia-Ukraine conflict: While rushing to get refugees to safety, companies debate remaining neutral, which would seem like compliance with Russia, or leveling sanctions and risking retribution from the Kremlin.
Microsoft ramps up Azure Cloud with 5G connectivity: Last-mile edge-computing solutions can be accelerated by 5G partnerships, giving even remote Azure customers the advantage of fast access speeds.
NBCU goes after in-game ad market with Anzu partnership: Deal provides avenue to reach younger consumers across mobile, PC, and console platforms.
Warner Bros. Discovery may add free option in streaming wars: Merged firm could add tier to reach new customers and showcase content with lower viewership.
The UK is proving to be a pivotal market for Reddit: the social platform’s London office is courting major agency advertisers as it looks to beef up its advertising business ahead of its IPO.
On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.
Ukraine conflict could bog down various supply chains: Russia and Ukraine are a significant source for materials and energy supplies, and continued conflict and Russian sanctions will lead to shortages.
Marketers pull TV ads around Ukraine coverage: Brand safety is top of mind, and TV networks are also doing their part to avoid poor ad placement.
The Ukraine crisis forces video platforms to make tough decisions: Political content is thriving on Twitch and YouTube, but so is misinformation.
Brands look to better serve minority audiences: The growing buying power of US Hispanic, Black, and other communities of color means diversity can be good for business.
The most relevant brands don’t necessarily skirt controversy: Peloton and Spotify rank second and third in Prophet’s annual study, with Apple keeping the top spot.
Black-owned brands are underrepresented on store shelves: While many retailers use Black History Month to support Black-owned businesses, addressing long-term inequities is a year-round challenge.
On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.
Retailers are developing ad businesses as an easy revenue generator: Michaels is the latest retailer to partner with an ad tech firm to monetize search.