Social platforms are gaining in search: More US consumers are researching products on TikTok, YouTube, and Instagram, which could bode ill for Amazon and Google.
Becoming a more sustainable company doesn’t have to mean spending more money—sustainability can have a positive impact on the bottom line. In this conversation, Tracy shares strategies for companies looking to boost their sustainability efforts and what she hopes attendees learned at her Shoptalk session.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs and Man-Chung Cheung and forecasting writer Ethan Cramer-Flood to talk about the TikTok bans currently in place around the world. They consider if the pressure building on TikTok in the US could fan out to other countries.
Consumers don’t want to pay for shipping costs: Many are willing to put up with slower delivery times if it means they receive free shipping.
The recent shocks to the US financial system will undoubtedly create a ripple effect for consumers, with many zoning in on what these banking failures mean for their own bank accounts and whether the current state of banking is viable or trustworthy as it now stands.
The social video app’s defense against a potential sale or wider bans is customer backlash from its 150 million US users, or 45% of America’s population.
Reliance Jio and Bharti Airtel offered free 5G access and saw 55x growth in five months. Having secured the necessary bandwidth, the race is on to transition billions to 5G.
Fubo rebrands with shortened name in hunt for profits: Sports-first platform is out with new ad campaign as it looks to expand its subscriber gains.
The early pandemic sent retail ecommerce returns skyrocketing: Despite softening a bit in 2022, returns pose a major challenge for retailers, as they struggle to create policies that reduce costs and maintain good CX.
On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Most US adults will click through a digital ad that’s relevant to their interests, according to a CivicScience survey. That’s an improvement from March 2021, when 57% of US adults said they were not likely to click through these ads. As of January 2023, that figure dropped to 44%.
Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain
Victoria’s Secret, Party City, and Lush Cosmetics are the newest retail partners DoorDash has added to its platform as it expands beyond restaurant delivery to offer customers on-demand delivery for alcohol, grocery, and convenience items.
Recent attacks plaguing US companies have become increasingly aggressive, with hackers using phone calls, emails, and other methods. The FBI might have answers.
TV ad measurement hits growing pains: WBD partner picks, YouTube spat signal future of measurement will look fractured for some time.
On today's episode, we discuss what happened to Silicon Valley Bank, its knock-on effect on the media and retail worlds, and how this is affecting advertisers. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Jenna McNamee.
ROAS is a widely used metric for advertisers to understand the effectiveness of their campaigns, and newly added data to Industry KPIs shows YoY changes in ROAS by industry. We recently added several important metric benchmarks to Industry KPIs, including cost per click (CPC) and ecommerce ad spend.
It can be challenging to earn customer loyalty as consumers often favor the least expensive, most convenient options. Caleb Pearson, Vice President, Media and Digital for US Marketing, McDonald’s, shares how McDonald’s uses customer data to keep consumers coming back.
Netflix’s ad tier rebounds from a shaky launch: With viewer expectations hitting their marks, Netflix is looking to the future of its ad business.
Sam’s Club rolls out closed-loop attribution: Connecting the dots between ads and cross-channel sales should help advertisers be far more efficient with their retail media ad spending.