Meta’s brand safety issues persist: The social media giant can’t get a handle on hateful content at a time when ad spend is declining.
Our Retail Reimagined podcast team talked connected fitness this week. Here are the highlights.
Our 2022 US Retail Mobile App Features Benchmark report analyzes the most in-demand retail mobile app features and ranks the top 10 leading multicategory retailers based on their mobile apps.
In our 2022 US Cash-Back Credit Card Emerging Features Benchmark report, we analyze the most in-demand features an issuer can offer to attract customers.
AppLovin’s bid to acquire Unity is a landmark moment: Whether the $17.5 billion deal goes through or not, there is no stopping the coming integration of ads in games.
Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.
Disney+ gets out in front of Netflix: When it comes to launching and announcing pricing for its ad-supported tier, that is.
Advertiser pullback weighs on Nextdoor: Neighborhood platform projects sales for current quarter that trail analysts’ estimates.
Google’s expanding cloud: Weeks after announcing its Latin America expansion, Google Cloud set its sights on Thailand, Malaysia, and New Zealand. Cloud providers are racing for coverage in the APAC region.
Quality-of-life features don’t amount to privacy changes: Meta is introducing user privacy features to WhatsApp that fail to address longstanding data privacy concerns.
CHIPS and Science Act a boon for US manufacturing: President Biden signs the bipartisan bill, and chipmakers like Intel, Micron, Qualcomm, and GlobalFoundries are on board with expanding their US chip fabrication.
A major ad spender is pulling back: Automakers spent less on TV ads for the second month in a row thanks to few sports events and a sour economy.
Nielsen competitors inched closer to the throne at upfronts: Advertisers were cagey about competing measurements, but experimentation was widespread.
As classrooms fill up, we’re checking the trends on children’s apparel.
Lyft creates media unit to expand ad business: While the move should diversify its business model, this hardly makes the company as differentiated as Uber.
Kargo’s doubling down on the future of rich media: The ad tech firm is buying Ziggeo to enhance its video capabilities.
Twitter appeals to retailers: Its new Location Spotlight should help firms with physical locations communicate with customers.
CHIPS Act draws a line in the sand: The $52 billion CHIPS Act will go a long way to help chipmakers fire up chip fabs in the US, with the proviso that they avoid chipmaking in China for 10 years.
Game Pass is part of Microsoft’s advertising strategy: The games subscription service launched a family plan as rumors of subscription slowdowns swirl.
Criteo could face big fine under EU privacy regulation: Dispute involves use of consumer data and serves as warning for ad tech firms.