Insurance joins the long list of industries slashing ad budgets: Insurers are among TV’s most recognizable brands, but industry problems have forced them to back down.
Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.
Worker churn is a tough challenge for retailers amid the tight labor market: That’s why companies need to identify ways to improve workers’ job satisfaction beyond simply raising pay.
On today's episode, we discuss why the US is considering a TikTok ban; where influencers, users, and advertisers will go if there is one; and how marketers can prepare. "In Other News," we talk about what Meta's latest job cuts say about the company and what its plans look like for a Twitter rival. Tune in to the discussion with our analyst Jasmine Enberg.
US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.
One of the largest wireless and satellite TV providers stands to lose ground in highly competitive markets if it fails to respond to customers.
The FTC wants to stop the seemingly never-ending struggles to cancel unwanted subscription plans for gym memberships, cellular plans, apps, and more.
Social platforms are gaining in search: More US consumers are researching products on TikTok, YouTube, and Instagram, which could bode ill for Amazon and Google.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs and Man-Chung Cheung and forecasting writer Ethan Cramer-Flood to talk about the TikTok bans currently in place around the world. They consider if the pressure building on TikTok in the US could fan out to other countries.
Consumers don’t want to pay for shipping costs: Many are willing to put up with slower delivery times if it means they receive free shipping.
The recent shocks to the US financial system will undoubtedly create a ripple effect for consumers, with many zoning in on what these banking failures mean for their own bank accounts and whether the current state of banking is viable or trustworthy as it now stands.
Becoming a more sustainable company doesn’t have to mean spending more money—sustainability can have a positive impact on the bottom line. In this conversation, Tracy shares strategies for companies looking to boost their sustainability efforts and what she hopes attendees learned at her Shoptalk session.
Big Tech layoffs in 2023 have already blown past 2022’s total—indicating that job cuts are expected to continue and that they’re now spreading to peripheral industries.
Reliance Jio and Bharti Airtel offered free 5G access and saw 55x growth in five months. Having secured the necessary bandwidth, the race is on to transition billions to 5G.
The early pandemic sent retail ecommerce returns skyrocketing: Despite softening a bit in 2022, returns pose a major challenge for retailers, as they struggle to create policies that reduce costs and maintain good CX.
On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Most US adults will click through a digital ad that’s relevant to their interests, according to a CivicScience survey. That’s an improvement from March 2021, when 57% of US adults said they were not likely to click through these ads. As of January 2023, that figure dropped to 44%.
Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain
Victoria’s Secret, Party City, and Lush Cosmetics are the newest retail partners DoorDash has added to its platform as it expands beyond restaurant delivery to offer customers on-demand delivery for alcohol, grocery, and convenience items.
The social video app’s defense against a potential sale or wider bans is customer backlash from its 150 million US users, or 45% of America’s population.