On today's episode, we discuss the reasons the metaverse will get held back and why it might not end up being the next version of the internet. Then for "In Other News," we talk about the main reason shoppers abandon their carts and why people buy things on Amazon. Tune in to the discussion with our analyst Andrew Lipsman.
Roblox is an early metaverse success story, but stumbles elsewhere: As tech firms look to it as an example, they should also heed its missteps.
IAB consent framework ruled in violation of the GDPR: Though the decision was expected, that’s no consolation for thousands of publishers and advertisers that will lose some tracking capabilities they hoped to keep.
Amazon lifts the veil over its advertising business: The retailer’s 2021 ad revenues outpaced YouTube’s and are poised for continued growth.
Gopuff fine-tunes its retail media network play: While other rapid-delivery startups stumble, Gopuff hopes improvements to its advertising platform will ensure longevity.
SpaceX creates premium satellite internet segment: Promising up to 500 Mbps for $500 a month and 24/7 support to business users is a Tesla-like move that’s sure to shake up the industry.
Google Cloud is losing billions of dollars: Feature parity with AWS and Azure, greater global availability, and pivoting toward enterprise customers could help it regain momentum in the cloud services segment.
Britain becomes global epicenter of bank scam pandemic, and lawmakers want Big Tech to reimburse victims: Facebook, Microsoft, and Twitter could require financial services to be authorized by regulatory bodies.
Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.
Long-time Olympics advertisers face controversy, waning viewership: Brands sponsoring the event are staying hushed to avoid upsetting domestic and international consumers.
AR, VR, and video games present opportunities that marketers can tap into right now.
Chip shortage caused, in part, by lack of manufacturing of older processors: Investors focusing on premium 16 nm chips or smaller results in shortages of cheaper but necessary silicon chips but could lead to continued scarcity of low-cost semiconductors.
Spotify confronts brand safety issues amid Joe Rogan dispute controversy: The podcasting giant is adding content warnings as it stands by its popular, controversial host.
Apple earnings show how much its ad business has grown amid iOS 14.5: App Store search ads have benefited greatly from its privacy update—something advertisers have known for a while and regulators won’t be able to ignore for long.
Advertisers ask regulators to ease up on ad-targeting legislation: Two advertising groups said banning targeted ads could seriously harm the US economy.
On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alternative called "Topics," an unpopular opinion about NFTs, the internet under the ocean, and more. Tune in to the discussion with eMarketer principal analysts Paul Verna and Dave Frankland and analyst at Insider Intelligence Blake Droesch.
Winter Olympics provide Beijing the opportunity to scrub China’s internet clean: The door to a free and open Chinese internet is closing fast as regulators aim to reshape the Great Firewall of China.
The turnover of CMOs is the highest it has been in more than a decade. Spencer Stuart’s latest data shows that average CMO tenure in the US dropped to 40.0 months in 2020, its shortest since 2009.
US chip fabs struggle as inventories drop to just five days: Dark days are ahead as demand is up 17% but relief is likely months or even years away.
Intel scores rare antitrust win against European Commission: Regulators criticized for failing to provide sufficient evidence in $1.2B case. Ruling could serve as a rallying point for other Big Tech companies battling antitrust suits.