Advertising & Marketing

The global effects of China’s economic slump: The world’s factory has been forced to cut down production for months. Tight government regulation has made investors cautious.

CPUs, storage, and Wi-Fi chips face price hike: Intel is warning that “inflationary pressures” will drive up prices this fall, indicating the end of a two-year boom period in semiconductors.

Two years in, how is Peacock doing? NBCUniversal’s streaming service lags behind in subscriptions but is still a crucial platform to watch.

40% of Gen Z likes to search on TikTok instead of Google: Those numbers come from Google itself, which is eager to deflect monopoly accusations.

Chip fab plans are up in the air: Intel, TSMC, and others could pause US chip expansion plans while the $52 billion United States Innovation and Compatition Act languishes.

Tesla and Ford are neck and neck in the race to become North America’s most popular connected car brand, each making up nearly one-third of connected car systems in the region. Android-based system Atoto takes third at 11%, beating out multiple automakers due to its ability to upgrade nonconnected vehicles.

The wave of in-game advertising is growing: Game engine Unity has acquired mobile ad firm ironSource to help integrate ads into games even earlier in the development process.

Instagram has its priorities in focus: Platform looks to draw advertisers to Reels, sees shopping wins in home goods and electronics as well as fashion and beauty, executive says.

Netflix announces its long-awaited ad partner: The streamer’s partnership with Microsoft will ease anxiety about its rushed ad-supported tier.

On today's episode, we discuss whether Pinterest can become the definitive online shopping mall, what a virtual convenience store looks like, how marketing budgets are changing, the promise of food delivered to your fridge, an unpopular opinion about Prime Day, where the baseball term "bullpen" came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Blake Droesch and director of forecasting Oscar Orozco.

The streaming advertising race just got tighter: A partnership between Disney and The Trade Desk could reshape the streaming landscape.

Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.

T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.

Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.

Is now really the time for that metaverse campaign? Playboy and the Care Bears seem to think so, economic outlook be darned.

Zulily sees inflation as an opportunity: The ecommerce retailer is using weekly discounts to attract cost-conscious shoppers as back-to-school season begins.

Both parties go after TikTok: Senators Warner and Rubio raise concerns about the app’s data policies to the FTC.

Consumers want personalization, but not at the cost of privacy: That leaves brands navigating sweeping changes to digital ads in a tough position.

Netflix may have to leave binge releases behind: The release model could affect crucial metrics like subscriber churn and viewing time.