Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.
Consumers want to search visually: A rising number of consumers are using Google to search using its Lens feature.
Disney’s ad strategy prioritizes scarcity: Disney+ promises to run few ads and avoid targeting children entirely.
Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.
Chipmakers faced with huge stockpiles: The war in Ukraine and China shutdowns are taking their toll on the PC and smartphone market. Manufacturers might have to pivot to produce chips for other uses.
The quantum cloud advantage: D-Wave’s US-based quantum computer is now available via the cloud. It could be part of an emerging trend to make quantum computing more accessible.
Retail media creeps into the travel industry: Marriott is teaming up with Yahoo to create a retail media network aimed at travelers.
On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.
YouTube again recognized for brand safety in advertising: MRC accreditation shows effectiveness in making sure ads don’t appear alongside inappropriate content.
Our forecast says Elon Musk’s Twitter concerns are valid: The Twitter acquisition’s on hold on account of fake and spam accounts, which the platform has had issues with for some time now.
In a world of ubiquitous robocalls, brands need to differentiate themselves if they want consumers to pick up. One option could be logos. Some 69% of US adults ages 18 to 24 say they would answer a call if their phone displayed a recognizable brand logo. This figure decreases with age, and just 46% of US adults ages 55 to 62 say they'd pick up if they recognized a brand logo.
Brands are unsure how—or if—to speak out about abortion: Some firms have taken strong stances, while others consider how to respond.
Ad networks are becoming a no-brainer for retailers: Grocery delivery startup Jokr is launching an ad platform to help its struggling business.
Affordability and exclusivity give Disney+ an edge: The relative streaming newcomer is enjoying success thanks to bundling and blockbuster content.
Advertisers are eyeing movie theaters’ record box office sales: Recent films have brought millions to theaters, and marketers are eager for their attention.
In analyzing the media landscape, the Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership. In this Q&A, the IAB's Eric John, vice president, media center, discussed continuous growth in video advertising and connected TV, why the old model of a million-dollar TV commercial playing once everywhere is gone, and how to make creative work better.
TSMC is raising prices for the second time in a year: The company blames increased costs and expansion. Long-term effects may be loss of business from customers feeling the squeeze.
Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.
Netflix speeds up its ad rollout, but uncertainty still swirls: An internal note shows Netflix preempting concerns that rushed ads could harm its brand.
Roblox disappoints, but there’s reason to be bullish: As brands flock to gaming and metaverse-adjacent advertising opportunities, the platform stands to benefit.