Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.
Spotify could break away from Google and Apple’s payment duopoly: Google’s alternative payments pilot program might only serve higher-profile apps, leaving smaller developers in the lurch.
Snap’s AR acqui-hire spree continues: Buying companies is easy—getting disparate technologies into a suite of products is hard. Snap can still be first to market with hands-free AR Spectacles.
TV audiences are fragmented, and the Oscars won’t change that: Though the 2022 ad inventory is sold out, a modest bounceback from last year’s disappointing show is probably the best ABC can hope for.
Reels is a win for Instagram, but smaller brands struggle to keep up: Food brands have decried algorithm changes that have harmed their businesses.
Paywalling TweetDeck would help Twitter’s ads and subscriptions: The tool is used by many journalists and features ad-free news feeds.
Politically unaligned voters are a valuable customer segment: This moderate customer base plans to increase spending at a higher rate than the average voter.
YouTube’s free TV shows will boost its watch time and appease nervous advertisers: Ad-supported TV is an obvious move, but the platform lacks access to today’s biggest hits.
Yuga Labs is betting big on NFTs despite skeptics: Bored Ape Yacht Club parent company raises $450 million and plans to create NFT metaverse.
Alphabet’s Quantum technology spinoff seeks fortunes in business, health, and telecom applications: Sandbox AQ could optimize existing hardware and software, ushering in an era of enterprise quantum computing solutions.
Disney is hit hard by “Don’t Say Gay” because of its previously stated commitment to inclusion: Employees walk out amid a #DisneyDoBetter campaign.
Recent Apple outages could be a worrying sign of an overburdened and centralized infrastructure: Apple apps were down and employees were unable to work due to a DNS error.
Global headlines bring Telegram to the spotlight: Messaging app finds followers and critics as awareness of it rises.
L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.
Being offline can be deadly: The coronavirus pandemic showed just how high the stakes are when it comes to internet access. To end digital disparities, the internet must become a public utility.
Fear is a great motivator, even in the metaverse: Accenture has launched a business group aimed at brands that don’t want to miss out on the metaverse’s commercial opportunities.
As consumer privacy concerns increase, so do asking prices for firms that enable first-party data-based targeting: That’s why TripleLift is acquiring 1plusX for $150 million.
Hydrow thinks the at-home fitness trend will continue: Despite Peloton’s well-documented woes, connected fitness companies have plenty of opportunity for growth.