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We spoke with Calum Smeaton, founder and CEO at cross-platform TV measurement firm TVSquared, about how advertisers are making their video spend work better for them and how direct-to-consumer (D2C) brands have led the way in this regard.
The agency is reportedly considering issuing its second lawsuit into Google by the end of this year, this time accusing the company of monopolistic practices in its digital advertising business.
The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.
Branded gaming is here to stay post-pandemic: Hyundai's and Vans' partnerships with Roblox Corporation show what experiential marketing in digital worlds can look like when it's not trying to mimic real life.
It remains to be seen if these companies can bear the large investment and long-term development needed for chip design.
Government-issued internet shutdowns have increased in number and duration since 2016 worldwide, posing a threat to tech firms that want to tap into emerging markets without looking complicit.
David Tyrie’s experience with digital in financial services started during the dot-com era. In an exclusive interview, he unpacks for us how the industry’s digital strategies have evolved.
A majority of content creators are financially supporting at least one person: A survey of 1,400 content creators showed that revenue streams for creators are expanding and stability is increasing.
On today's episode, we discuss the who, what, where, when, why, and how of this year's back-to-school shopping season. We then talk about why facial recognition is surging in stores, what happens if prices continue to climb, and standout retailer TV campaigns. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.
Apple pledges additional funds to racial equality initiatives: This comes as more consumers make purchasing decisions based on brand values.
US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.
Apple’s new iPhone may have the ability to send calls and messages using satellite internet. The feature would offer a connectivity alternative in areas without 4G/5G—while giving satellite internet companies a new use case.
Nielsen's accreditation status may show the waning relevance of the Media Rating Council (MRC): The company is preparing to launch new services and has downplayed the potential impact of losing its accreditation, but credibility is still a key factor for emerging measurement competitors.
Could Amazon be in trouble? With many key executives departing, new CEO Andy Jassy could face major hurdles in attracting top talent and maintaining the company’s overall growth.
On today's episode, we discuss what users are viewing on Facebook, how to measure attention, whether Toys R Us can make a comeback, the scope of the ad frequency problem, how important AI is to advertising, how soon will work meetings move into virtual reality, how Nicole discovered a ground-breaking literary link that made national news, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha and principal analysts at Insider Intelligence Nicole Perrin and Paul Verna.