Agencies spy an opportunity in the metaverse: WPP is partnering with Epic Games on a new initiative for that very reason.
Meta freezes hiring and reduces metaverse investment: Months after an audacious pivot into its VR future, Meta is contending with declining ad sales growth. Will the future wait for Meta to sort itself out?
Goodbye, Password123: Backed by Apple, Google, and Microsoft, the FIDO standard will enable password-free access to apps and websites and improve security.
While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.
The recent influx of premium streaming services is changing the way people access movies and TV shows. In the US, 18% of US paid video subscribers purchase just one streaming service, down 17 percentage points from 2019. By contrast, 35% currently pay for four or more services, up 24 percentage points from three years ago.
Brain-computer interface closer to regulatory approval: The Stentrode will determine if patients can control devices hands-free by translating brain activity into signals for texting, emailing, and other activities.
Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.
Ad agencies expand their ecommerce capabilities as brands ask for help: Publicis Groupe acquires ecommerce vendor Profitero while competitor WPP makes it easier for brands to sell D2C with a new end-to-end platform.
Roku’s potential Starz deal shows how important content is becoming to streaming platforms: The company is looking to acquire a stake in the Lionsgate-owned cable network.
Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.
In a world that is—in some parts—quite literally on fire, marketers are meeting consumers' climate concerns with promises of sustainability.
Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.
Wordle gives The New York Times an ad revenue boost: The viral wordplay game has brought in millions of users and their advertising data.
Bipartisan bill strikes at Google’s ad dominance: The bill would ban companies that hit a revenue threshold from operating digital advertising exchanges.
High-speed, low voltage charging could be an EV game-changer: VW and BP’s chargers can be installed where higher voltage is not available, making them a viable retrofit option for petrol station
Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.
Roku is taking streamers on in the race for original content: The digital video firm announced new advertising tools and content that immediately gained traction.
The number of smart buildings worldwide is projected to climb from 45 million this year to 115 million in 2026, an increase of more than 150%, as demand grows for secure, energy-efficient developments.
Chip factories could see delays: Now it’s the tools used to build chip fabs that are facing shortages. As new factories are delayed, the chip shortage will continue into 2024, resulting in scarcity and price hikes.
Land grab represents the power of virtual brands: Bored Ape Yacht Club’s creator, Yuga Labs, has arguably become the hottest brand in the NFT space.