18 out of 24 federal agencies were found to have used facial recognition tech despite growing public backlash. Rampant government use and loose oversight of the tech could spark life into calls for federal regulation or a national data privacy standard.
Walmart unveils details of its new DSP: The demand-side platform, built in partnership with The Trade Desk, is set to debut in October.
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High prices drive people to ditch pay TV
Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.
The government will create a social media platform, meant to replace Facebook, WhatsApp, and Twitter. The trend of emerging markets recoiling from US platforms threatens social media’s key user growth area.
More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.
More than 90 groups signed a letter demanding Apple cease rollout of its CSAM scanning tool, citing the potential for misuse. The continued pressure could stand as a major inflection point in Apple’s brand history.
China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.
TV's fall lineup is stacked: The pandemic led to major changes in viewing habits for TV and streaming services, and competitors are putting their best assets on the table to see which changes are here to stay.
Facebook's answer to the decline of legacy trackers has advertisers nervous: The social media platform's server-side tracking tool CAPI puts the onus of user consent on advertisers.
Tencent's advertising and gaming growth is overshadowed by regulation: Advertising and gaming are promising avenues for the internet giant, but the Chinese government is cracking down.
News media ads are more memorable than others: An unprompted recall study found that print news ads outperform Facebook ads by as much as four times.
he massive data breach exposed nearly 8M subs’ critical personal information and impactedmore than 40M others—this could rattle consumer trust in T-Mobile yet again amid US telecoms’ heated fight for 5G subscribers
Nielsen may be on the way out as the standard for TV ratings: The ratings firm could soon lose its accreditation, and new methods of measurement could reverse TV's declining ad spend.
Regulators are finalizing rules that would limit the amount of data firms collect on Chinese users and require them to obtain prior consent. Though expansive, the rules won’t apply equally to government data abuse, and could ultimately be used to bring firms more in line with long-term government tech strategies.