Meta puts control in advertisers’ hands as it seeks to rebuild trust: The social media giant is hiring a third-party firm to verify a new feature’s effectiveness.
Matter rollout delayed because of growing adoption: More smart home manufacturers want in on the industry standard, but could delays stop larger manufacturers from releasing products?
Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.
Nielsen’s potential buyout shows the opportunity in TV measurement: The company has had a rough going, but investors see opportunity.
Google’s cloud footing teeters as Oracle gains traction: Google Cloud’s layoffs and pricing increases are dicey moves in its push for market share. Oracle is on standby to pounce.
Signet Jewelers goes beyond the US ban on Russian diamonds: Its halt to gem purchases demonstrates the growing importance of retailers and brands taking strong public positions in the wake of the invasion of Ukraine.
Read the latest stories on social media regulations from Insider Intelligence.
Future Wi-Fi routers will sense movement: Smarter hotspots could find a niche in healthcare and patient-monitoring applications, but creating standards for different manufacturers’ devices to communicate will be a challenge.
Meta’s facing international growth challenges: Legal inquiries and fines from South Africa and Ireland are the latest hurdles the social media leader must contend with.
Moderation protects users and brand partners: Twitch is taking legal action after last summer’s protest against how it handled hate speech on the platform.
Consumers prefer the intimacy of email marketing: While ad blockers proliferate and distrust of social media climbs, email remains unscathed.
Gen Z is getting older and steadily moving toward becoming the most digitally connected generation. In 2024, US Gen Zers will surpass millennials in regular internet use, and they'll do the same with smartphone penetration in 2026.
5G tower connects remote areas that others can’t—but it’s not cheap: Aradatum’s sustainable 5G towers are a boon for edge computing, but they are less costly ways to close the digital divide.
War in Ukraine could extend the chip shortage: Energy and logistics costs are rising, while inflation threatens to balloon and inhibit economic growth for Western Europe and the world.
For workplace sustainability, the little things matter: Adoption of renewable energy and climate pledges are important, but greater digital efficiency is also necessary to make progress on carbon emissions targets.
First-party data is the future of advertising: At least that’s what Omnicom thinks, as it signs a historic deal to use NBCUniversal’s clean room solution.
Pulling out of Russia is great for brands—on paper, that is: Apple, Shell, Nike, and others may face long-term repercussions from the Russian government for their departures.
Merging > Bundling: That’s according to Warner Bros. Discovery’s incoming CFO, who says that Discovery Plus and HBO Max will (eventually) meld to create what they hope to be a Netflix killer.
The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.
US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.