New numbers show some growth in ad jobs: However, even though jobs in some areas of the industry have begun to come back, a rebound with agencies will likely be uneven.
On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.
Which ad type do US adults trust?
Sonika Patel, vice president of marketing at Danone, shares how the brand built a value-based community rooted in health and wellness during the pandemic lockdowns, and offers advice for female marketers. Watch Industry Voices, a conversation between Sonika and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
Snap and Gannet are focusing on home: The ad partnership geared toward local communities will benefit both companies in their current commitments.
Brave is one a handful of emerging contenders poised to take on Google’s search dominance by putting user privacy first.
Pinterest capitalizes on video gains: Following accelerated digital video behaviors, the company announced new video ad tools for brands at its first advertiser summit.
Google shuts it down: Alternative user-level identifiers will not be allowed to be used within the tech giant's advertising products—Google cited concerns about potential government scrutiny and consumer expectations around privacy
A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.
Virginia passes privacy law: It's the second state to do so after California, but its bill differs in many ways, which could make compliance difficult for businesses unless a federal law is passed.
Instacart's ad biz heats up: The company is beefing up its retail ad network with new investments and hires, which could help it become one of the biggest retail media networks behind Amazon and Walmart.