Paywalling TweetDeck would help Twitter’s ads and subscriptions: The tool is used by many journalists and features ad-free news feeds.
Politically unaligned voters are a valuable customer segment: This moderate customer base plans to increase spending at a higher rate than the average voter.
YouTube’s free TV shows will boost its watch time and appease nervous advertisers: Ad-supported TV is an obvious move, but the platform lacks access to today’s biggest hits.
Yuga Labs is betting big on NFTs despite skeptics: Bored Ape Yacht Club parent company raises $450 million and plans to create NFT metaverse.
Alphabet’s Quantum technology spinoff seeks fortunes in business, health, and telecom applications: Sandbox AQ could optimize existing hardware and software, ushering in an era of enterprise quantum computing solutions.
Disney is hit hard by “Don’t Say Gay” because of its previously stated commitment to inclusion: Employees walk out amid a #DisneyDoBetter campaign.
Recent Apple outages could be a worrying sign of an overburdened and centralized infrastructure: Apple apps were down and employees were unable to work due to a DNS error.
Global headlines bring Telegram to the spotlight: Messaging app finds followers and critics as awareness of it rises.
L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.
Being offline can be deadly: The coronavirus pandemic showed just how high the stakes are when it comes to internet access. To end digital disparities, the internet must become a public utility.
Fear is a great motivator, even in the metaverse: Accenture has launched a business group aimed at brands that don’t want to miss out on the metaverse’s commercial opportunities.
As consumer privacy concerns increase, so do asking prices for firms that enable first-party data-based targeting: That’s why TripleLift is acquiring 1plusX for $150 million.
Hydrow thinks the at-home fitness trend will continue: Despite Peloton’s well-documented woes, connected fitness companies have plenty of opportunity for growth.
Meta puts control in advertisers’ hands as it seeks to rebuild trust: The social media giant is hiring a third-party firm to verify a new feature’s effectiveness.
Matter rollout delayed because of growing adoption: More smart home manufacturers want in on the industry standard, but could delays stop larger manufacturers from releasing products?
Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.
Nielsen’s potential buyout shows the opportunity in TV measurement: The company has had a rough going, but investors see opportunity.
Google’s cloud footing teeters as Oracle gains traction: Google Cloud’s layoffs and pricing increases are dicey moves in its push for market share. Oracle is on standby to pounce.