On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.
Sightly's chief revenue officer and general manager Adam Katz, Walton Issacson's managing director of digital Albert Thompson, and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how Kobe Bryant’s Mamba Mentality legacy and the rapid opinion shifts during the pandemic inspired one marketing and media technology company to develop a new platform looking to transform marketing.
B2C content marketers want to invest in design and communities: Beyond content creation, a majority of B2C content marketers plan to invest in developing their online communities and building content-friendly web designs this year, per new research.
Especially for younger consumers, a significant attraction of digital products and platforms has been their novelty, as opposed to their utility. But the novel coronavirus has given most of us as much novelty as we care to deal with. As the pandemic drags past Q1 and into Q2, the desire for a return to normalcy will only grow stronger, to one degree or another. This is why nostalgia marketing will likely continue to enjoy a renaissance in 2021.
Top reasons B2B professionals seek external expertise
Newspapers' shift to digital has reached a turning point: With the pandemic speeding up what was already a trend, digital newspaper subscription revenues will cross the $1 billion mark this year.
Offering a loyalty program is an effective way for retailers to acquire new customers, but it also fosters relationships for years to come. Setting up the framework, however, can be challenging—especially if retailers decide to handle everything in-house.
Advertisers' most-used identifier, the third-party cookie, is going away in less than a year. Mark Connon, general manager at identity graph provider Tapad, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the difference between identity and identifiers, why the digital media ecosystem should be prepared to work with several identifiers going forward, and what will happen when Apple's AppTrackingTransparency framework rolls out.
Within digital media channels, probably the longest-standing gap in measurement information lies with the walled gardens—a group that includes Google, Facebook, a host of other walled social platforms, and Amazon. Some in the industry are also talking more of walled gardens—or attempts to build them—in the connected TV (CTV) or over-the-top (OTT) space.
Digital audio subscription revenues are on the rise: Podcasts and exclusive content will drive that growth this year, as streaming services like Apple Music and Amazon Music compete with market leader Spotify.
A look at pandemic pods–podcasting, that is
Why companies get "canceled": US adults say they revoke support of companies to make them change their ways—and the majority are willing to accept a company's apology if it promises to change, according to new research.
The threat of similar patchwork state laws puts pressure on the FCC and Congress to articulate plans for reinstating net neutrality at the federal level.
Big Tech v. Maryland: Lobbyists filed a suit alleging that the state's recently passed digital ad tax is unconstitutional and would hurt small advertisers. But if Maryland prevails, it could set a major precedent for similar taxes in the US.
Traditional ads are more trusted than digital ads: Even though US adults are reading fewer newspapers and watching less TV, the higher prices and standards that those formats command make them more trusted than, say, social ads.
Digital is quickly becoming more programmatic: Some 63% of digital ads were sold programmatically in H2 2020, compared with 52% during the same time in 2019. This was accelerated, not caused, by the pandemic.
Top industries facing a data security trust fall
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.