Retailers are developing ad businesses as an easy revenue generator: Michaels is the latest retailer to partner with an ad tech firm to monetize search.
Manufacturers need better defenses against cyberattacks: They saw more cyberattacks than any other industry in 2021, per IBM, and hackers used supply chain disruptions to coerce payments.
The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.
Facing slowdown in Chromebook sales, Google looks to bring old hardware back to life: The bold strategy to convert outdated Macs and PCs into Chrome OS devices can multiply its market share.
NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.
Shutterfly has a younger consumer demographic in view: Online photo pioneer sees connecting with Gen Z shoppers as key to growth.
On today’s episode, we discuss the challenges that marketers continue to face as they look to adhere to data privacy laws around the world. Tune in to the discussion as our analyst Bill Fisher hosts analyst Karin von Abrams and researcher Paola Flores-Marquez.
Wish turns to shoppable video to reverse its decline: The mcommerce company hopes new tools will be enough to encourage users and merchants to stay on the platform.
Publishers are more prepared for deprecation of third-party cookies: Half now feel it could be an opportunity to highlight first-party data, report shows. With the deadline for Chrome’s cookie sunset now late 2023, that number will hopefully grow.
Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.
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Clearview AI’s quest to grab 100B photos could be running out of time, money: The company is raising funds for a database of every person’s face, but investment should go into removing racial bias.
Spotify acquisitions cement its future in podcasts: Additions of Chartable and Podsights would enhance ad analytics capabilities, making the company a more attractive partner for marketers.
The creator economy continues to accelerate, particularly internationally: Both Twitter and Cameo have announced new initiatives to keep creators and celebrities on their platforms.
Privacy Sandbox on Android won’t be as bad as IDFA changes: Google is unlikely to make changes as drastic as Apple’s to its mobile marketing ecosystem.
Snapchat’s Ticketmaster tie-up bolsters its location data goals: The partnership includes a way to discover nearby concerts via the Snap Map, plus a new mini-app that suggests ideas based on user preferences.
Cloud consolidation continues with Akamai’s $900M acquisition of Linode: Can compressing cloud behemoths become unmanageable?
Two-thirds of Americans say social values influence their shopping choices: Retailers can garner loyalty by demonstrating their commitment to key issues that consumers care about.
2022’s acquisition trend continues with AMD’s $49B merger with Xilinx: Together, the two companies can better compete in the $139B cloud and edge computing market.
Meta’s lawsuits, settlements, and consumer sentiment are a mounting problem: The company can’t acquire its way out of this one.