Push notifications push away users
As normalcy returns, Alaska Airlines pivoted its marketing strategy from heartfelt imagery to messaging with a fresher tone. By embracing humor and levity, the airline is reassuring consumers that it’s OK to start thinking about travel again. Watch Industry Voices Spotlight on Travel with Alaska Airlines managing director of marketing and advertising Natalie Bowman.
On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.
“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.
The company will require law enforcement agencies to publicly post their data requests on Ring’s Neighbors app for users to see. While the move adds transparency, it’s unlikely to resolve the core concerns around Ring’s police partnerships.
Today's media environment poses many brand safety challenges and opportunities for marketers. Greg Garunov, executive vice president of business development and marketing strategy at Sightly, talks with eMarketer editorial director at Insider Intelligence Rimma Kats about the past, present, and future of brand safety.
Snap and Salesforce partner: The newly-inked deal will let businesses on Salesforce use first-party data to target audiences on Snap, which could improve the company's post-IDFA ad prospects.
The recent launch of Huawei’s Harmony OS across mobile devices will alleviate its reliance on Android and could put a dent in Google’s global mobile OS dominance.
Identity crisis at Amazon: The tech giant is building its own identifier for its growing advertising business, a move that could alter how advertisers allocate spending on Amazon DSP.
Following months of controversy surrounding its privacy policy update, WhatsApp announced it would no longer penalize users for refusing to accept the update’s terms. But for WhatsApp, the reputational damage is done.
Subscription-based mobile games are leveling up
On today's episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.
Mozilla will target your sun sign to teach you about data privacy: The browser rolled out an educational ad campaign across Facebook and Instagram, in the hopes of providing more transparency when it comes to ad tracking and targeting.
Google lays out tools to navigate its next phase: At its Marketing Livestream, the tech giant announced even more shoppable features, as well as a slew of more privacy-minded ad options.
Amazon has enrolled millions of devices without user consent, potentially exposing private Wi-Fi networks and user data, and using customers bandwidth to connect.
REI wants to connect people to the environment with content: The outdoor retailer launched its own in-house content studio, the latest brand to catch the in-house wave.