Instacart's Amazon hires are key to its plan to take on the triopoly: Though Instacart made a name for itself in grocery delivery during the pandemic, its long-term goals are centered on advertising—and it's aggressively poaching ad execs to achieve them.
Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?
DC Comics is the latest to adopt NFTs, but their actual popularity remains questionable: The virtual collectibles are cropping up across industries, but adopters often face fan backlash due to the technology’s environmental impact.
The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.
Direct satellite to phone connectivity could threaten traditional telecoms, but prohibitively expensive satellite launches mean that likely won’t happen anytime soon: Space startup Lynk successfully demonstrated a two-way link between an unmodified mobile phone and its satellite, which, if scaled, could be used to provide satellite internet anywhere on earth.
Amazon could take steps backw with security drones and robots: The release of a controversial new in-home Ring drone could negate months of efforts by the company to soften its image and improve privacy practices.
Tune in to our inaugural episode of Brand Anatomy, where we get exclusive looks inside leading brands. Today, eMarketer Briefing director Jeremy Goldman sits down with JibJab CEO Paul Hanges to discuss how the company—a leader in viral content dating back to 1999—listened to customer sentiment during the pandemic, improved its product, and reinvigorated its brand.
Big Tech’s undersea cable expansion could trap it in a geopolitical crossfire: Facebook’s addition of Asian landing points will make its 2Africa undersea cable the world’s largest when it's finished.
US looks to set an example with Chinese telecom equipment reimbursements: The FCC’s $1.9B program will reimburse small US carriers for replacing banned Huawei and ZTE telecommunications equipment.
As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.
Google will replace last-click attribution next month, making way for machine learning: Advertisers will be able to choose which measurement method they prefer.
Schools and libraries across the US will split $1.2B and 3M devices from the Emergency Connectivity Fund.
As its search dominance comes under threat, Google tries to make a deal: The search giant is trying to strike agreements with Instagram and TikTok to add their videos to its search results.
The “metaverse” has become one of the hottest topics among marketers globally, especially after some major investments into the hardware and software segments by Apple, Facebook, and Microsoft. And in China, tech companies are already staking their claim in the trend.
Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity
Google rolls out ad transparency tools as Big Tech criticism mounts: Giving users more info about the ads they see helps address companies violating Google’s policies and mitigates misinformation concerns.
Retail media ascendant: Third-party data deprecation and the rise of connected TV give retail media advertising an edge over other digital performance channels.
Internet users don’t love digital ads, but they don’t hate all formats equally. Consumer surveys have found it’s interruptive ads that frustrate users most: ads that take over the screen, prevent users from reading text, or force them to wait before a video plays, for example.