The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.
Branded gaming is here to stay post-pandemic: Hyundai's and Vans' partnerships with Roblox Corporation show what experiential marketing in digital worlds can look like when it's not trying to mimic real life.
David Tyrie’s experience with digital in financial services started during the dot-com era. In an exclusive interview, he unpacks for us how the industry’s digital strategies have evolved.
A majority of content creators are financially supporting at least one person: A survey of 1,400 content creators showed that revenue streams for creators are expanding and stability is increasing.
It remains to be seen if these companies can bear the large investment and long-term development needed for chip design.
Government-issued internet shutdowns have increased in number and duration since 2016 worldwide, posing a threat to tech firms that want to tap into emerging markets without looking complicit.
On today's episode, we discuss the who, what, where, when, why, and how of this year's back-to-school shopping season. We then talk about why facial recognition is surging in stores, what happens if prices continue to climb, and standout retailer TV campaigns. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.
Apple pledges additional funds to racial equality initiatives: This comes as more consumers make purchasing decisions based on brand values.
US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.
Apple’s new iPhone may have the ability to send calls and messages using satellite internet. The feature would offer a connectivity alternative in areas without 4G/5G—while giving satellite internet companies a new use case.
Could Amazon be in trouble? With many key executives departing, new CEO Andy Jassy could face major hurdles in attracting top talent and maintaining the company’s overall growth.
Nielsen's accreditation status may show the waning relevance of the Media Rating Council (MRC): The company is preparing to launch new services and has downplayed the potential impact of losing its accreditation, but credibility is still a key factor for emerging measurement competitors.
On today's episode, we discuss what users are viewing on Facebook, how to measure attention, whether Toys R Us can make a comeback, the scope of the ad frequency problem, how important AI is to advertising, how soon will work meetings move into virtual reality, how Nicole discovered a ground-breaking literary link that made national news, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha and principal analysts at Insider Intelligence Nicole Perrin and Paul Verna.
18 out of 24 federal agencies were found to have used facial recognition tech despite growing public backlash. Rampant government use and loose oversight of the tech could spark life into calls for federal regulation or a national data privacy standard.
Walmart unveils details of its new DSP: The demand-side platform, built in partnership with The Trade Desk, is set to debut in October.
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High prices drive people to ditch pay TV