The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.
Digital political ad spending broke records in the 2020 election cycle. Grace Briscoe, senior vice president of candidates and causes at programmatic media firm Centro, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what, when, and where political advertisers bought digital ads last year, how much attention they paid to connected TV (CTV), and why they love digital video ads so much.
A rating debacle: The Media Rating Council determined Nielsen undercounted TV viewership, and media companies may use the evidence to push for better deals during this cycle's upfront negotiations.
Maybe kids don't need Instagram: That's the claim of more than 40 state attorneys general, privacy advocates, and public health officials—but Instagram is forging ahead regardless.
The Trade Desk highlights UID 2.0 plans and connected TV growth in Q1 earnings: The company saw a 37% year-over-year (YoY) revenue growth for the quarter.
Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult at best—but more marketers continue to work on the problem.
The region is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented, excluded, or stereotypically portrayed in the advertising there.
To track or not to track? New data on iOS app tracking opt-in rates contradicts earlier estimates, but may ultimately offer a clearer glimpse into consumers’ real behavior.
On today's episode, we discuss what has stood out the most about Twitter's Q1. We then talk about Twitter's Scroll acquisition, what to make of its "Professional Profiles" test, and whether tipping via social media might catch on. Tune in to the discussion with eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam.
Starbucks considers leaving Facebook: The coffee chain is reportedly dismayed by hate speech on its Page, and its possible departure may signal the dwindling importance of organic presences on large social platforms.
To sell or to stream, that is NBCU’s question: What the media company decides for its regional sports networks all depends on how much faith it has in Peacock to carry the company into a post-TV world.
From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.
Apple set an industry standard with its privacy nutrition labels. Now Google is following suit with new app safety disclosure requirements.
The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.
On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
Oversight Board punts on Facebook's Trump Ban: Following months of deliberation, the Facebook Oversight Board has decided to let Facebook make the final decision on how to enforce President Trump’s account.
On today's episode, we discuss the most interesting findings from Facebook's Q1 earnings, how Apple’s iOS 14.5 update might affect its business, and where it sits among the digital ad giants. We then talk about how many people are using Facebook Dating, measuring Facebook's "potential reach," and Facebook Reality Labs' upcoming smart wristband. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson and Nicole Perrin.