In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.
So that’s why he didn’t take that board seat: Elon Musk offers $43 billion for Twitter, causing increased uncertainty about the platform’s short-term future.
China’s digital ad market will expand in the coming years, but growth pace to slow: Government restrictions on data transfers and collection of personal info to weigh on Big Tech.
The importance of intellectual property can’t be overstated: That’s what Warner Bros. Discovery is realizing, as it taps DC Entertainment to help it out of a huge financial hole.
Are recent video and gaming outages a sign of an overburdened infrastructure? The increase in high-resolution 4K video and demanding multiplayer games could be bogging down network connections.
China’s tech manufacturing hubs are in lockdown: Coronavirus upswings could bring widespread Apple factory closures, reducing iPhone and Mac output and leading to lower profits in the coming quarter.
TikTok advertising revenues to triple and pass $11 billion this year: Our inaugural forecast finds the platform’s global ad business will eclipse that of Twitter and Snapchat combined.
Consumers demand sustainability from brands: A new campaign by Anheuser-Busch InBev—and a new feature by Yelp—hope to tap into that trend.
Ad industry looks to reform video ad measurement: Competition among providers heats up in bid for cross-screen, cross-platform solutions.
CNN+’s rough launch shows consumers prefer entertainment-first streaming: Executive shakeups, distribution issues, and more have led to a tepid start.
Zara’s massive new Madrid storefront leverages digital-led and immersive shopping experiences: The fast-fashion retailer debuts its largest location to date, merging elements of physical and digital to set the tone for the future of stores.
Advertisers have more digital options than ever before: A surge in new channels bolstered digital ad revenues by 35% last year.
Read the latest stories on NFTs from Insider Intelligence.
Brooklinen and Parachute push to gain market share: The two D2C home goods brands are opening stores and expanding into new channels to drive sales growth.
Cooling consumer demand drives down Q1 PC sales: PC makers need to attract consumer and educational markets with compelling 2-in-1s, gaming PCs, and tablets in coming quarters.
Inclusive marketing is becoming important to advertisers: Horizon Media and Nielsen partner to better facilitate media planning for Asian, Black, and Hispanic consumers.
TSMC’s resilience leads to record revenues: The leading chip manufacturer now has the opportunity to seize more market share as competitors falter in the face of lockdowns.
Lego and Epic Games make a play for tomorrow’s consumers: The companies are teaming up to create a family-friendly metaverse for kids.
NPD and IRI merger to create a leading data provider: New market research firm will have expertise across retail and consumer products.