Coca-Cola is launching a full review of its marketing practices and partnering agencies—global strategies and digital innovation will likely be top priorities.
The share of connected cars in the US and Europe will surpass 90% by 2035, presenting further opportunities for marketers.
Brand Marketing: A new minimovie starring Mario Lopez as KFC’s iconic Colonel Sanders is drawing attention across social in an enjoyable example of out-of-the box marketing from a legacy brand.
eMarketer principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, Jillian Ryan, and Debra Aho Williamson discuss their expectations for the media world next year: federal privacy regulation, a retail media trio to challenge the duopoly, the next iteration of virtual events, social entertainment's staying power, and more.
The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.
YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).
Athletic apparel seller Vuori is dipping its toes in a new advertising realm with its first-ever TV commercials—an opportunity to spotlight its high-in-demand product category, as many consumers are gravitating toward activewear amid the pandemic.
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.
Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, where 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.
FreeWheel will now lead ad decisioning across all NBCUniversal properties, removing limits placed by the fragmentation of platforms and ad technology.
GroupM estimates that digital will make up 51% of total US ad spend, a rare “bright spot” that has been a boon for Google, Facebook, and Amazon.
Though US law requires most public and private companies to make their websites and digital experiences accessible to people with disabilities, many are still missing the mark. But as the pandemic forces more people to work, study, shop, and conduct business online, it is empowering the disability community. Brands are turning to new technology and inclusive design to boost accessibility and extend their outreach.
Verizon Media is releasing its own alternative to third-party cookies, which it hopes will incentivize advertisers and publishers to buy and sell through its ad tech suite.
The Coalition for Innovative Media Measurement (CIMM) has been investigating how TV viewership is measured. CIMM CEO and managing director Jane Clarke joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the company has learned about using both set-top box and ACR-based measurement, why different attribution providers might show marketers different results, and how close marketers are to speaking the same language about traditional TV and digital video advertising.
Recent estimates indicate that Facebook CPMs will be at a historic high this holiday season, despite recent news that the company’s conversion lift tool may have been overvaluing select campaigns.