Diverging post-cookie strategies: Some are pumping the brakes on preparations, while others are embracing Unified ID 2.0.
Telehealth wasn’t the only healthcare service to benefit from pandemic-induced lockdowns and restrictions in 2020. Retail health clinics—health centers located in retail stores—have grown in popularity as a convenient way to access simple health services.
The company issued a six-page FAQ pushing back on claims its new CSAM prevention tool harms privacy, but future anti-encryption legislation could force Apple to renege on its position.
Mattel dinged for noninclusive line: The Barbie manufacturer came under fire for creating a Tokyo Olympics collection without any apparent Asian representation.
Victoria’s Secret 2.0: After spinning out of L Brands and making its public trading debut, the company sees positive results from its brand rehabilitation efforts.
On today's episode, we discuss Google's Q2 performance, how YouTube got on, and why the tech giant continues to accelerate. We then talk about YouTube improving its CTV ad offerings, what GDPR taught us about privacy upheavals, and why CMOs need to demonstrate the value of their work now more than ever. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Facebook scuffles with the FTC: The FTC chastised the tech giant last week for booting out an academic research project that was looking into its political ad targeting.
Apple plans to introduce software to detect child abuse content locally on an iPhone or Mac. Privacy and security advocates say the plan could tarnish Apple’s reputation as the vanguard of consumer privacy and bulwark against government anti-encryption efforts.
On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
Instacart hires key Facebook ad executives: Carolyn Everson joins the company as its new president—weeks after hiring Facebook alum Fidji Simo as CEO.
Yelp debuts new safety features: New additions will help businesses display COVID-19 vaccine requirements.
Discord courts brands: Jack in the Box is the latest in a string of brands attracted to the under-the-radar chat platform.
Nearly half of US adults are dissatisfied with how much they pay for broadband per a new study. Though proposed governed infrastructure will increase access for rural and low-income households, many more Americans are overpaying because of a lack of ISP choice.
Mobile gaming’s multibillion-dollar market
Facebook pursues privacy patina: Homomorphic encryption would potentially allow Facebook to target ads based on encrypted data without decrypting it. Though Facebook hopes this could help expand encryption while preserving privacy, it does nothing to address concerns over Facebook’s access to intimate personal data.
Back to not-so-normal: Marketers may have jumped the gun a little on optimistic “back to normal” ad campaigns, which are starting to look inappropriate as another wave of COVID-19 cases emerges.
Facebook's WhatsApp conundrum: Still struggling to monetize WhatsApp, the tech giant is looking for a way to analyze users' encrypted messages without decrypting them.
The branded content ball starts rolling: WarnerMedia’s new content studio “House of Max” follows other companies like NBCU and Roku, which have started blurring the lines between commercials and TV shows with brand-sponsored and co-created content.