Victoria’s Secret 2.0: After spinning out of L Brands and making its public trading debut, the company sees positive results from its brand rehabilitation efforts.
On today's episode, we discuss Google's Q2 performance, how YouTube got on, and why the tech giant continues to accelerate. We then talk about YouTube improving its CTV ad offerings, what GDPR taught us about privacy upheavals, and why CMOs need to demonstrate the value of their work now more than ever. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Facebook scuffles with the FTC: The FTC chastised the tech giant last week for booting out an academic research project that was looking into its political ad targeting.
Apple plans to introduce software to detect child abuse content locally on an iPhone or Mac. Privacy and security advocates say the plan could tarnish Apple’s reputation as the vanguard of consumer privacy and bulwark against government anti-encryption efforts.
On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
Instacart hires key Facebook ad executives: Carolyn Everson joins the company as its new president—weeks after hiring Facebook alum Fidji Simo as CEO.
Yelp debuts new safety features: New additions will help businesses display COVID-19 vaccine requirements.
Discord courts brands: Jack in the Box is the latest in a string of brands attracted to the under-the-radar chat platform.
Nearly half of US adults are dissatisfied with how much they pay for broadband per a new study. Though proposed governed infrastructure will increase access for rural and low-income households, many more Americans are overpaying because of a lack of ISP choice.
Mobile gaming’s multibillion-dollar market
Facebook pursues privacy patina: Homomorphic encryption would potentially allow Facebook to target ads based on encrypted data without decrypting it. Though Facebook hopes this could help expand encryption while preserving privacy, it does nothing to address concerns over Facebook’s access to intimate personal data.
Back to not-so-normal: Marketers may have jumped the gun a little on optimistic “back to normal” ad campaigns, which are starting to look inappropriate as another wave of COVID-19 cases emerges.
Facebook's WhatsApp conundrum: Still struggling to monetize WhatsApp, the tech giant is looking for a way to analyze users' encrypted messages without decrypting them.
The branded content ball starts rolling: WarnerMedia’s new content studio “House of Max” follows other companies like NBCU and Roku, which have started blurring the lines between commercials and TV shows with brand-sponsored and co-created content.
Read on for three new things to know from Insider Intelligence.
A year of CCPA: California provided examples of how it's been enforcing the CCPA over the last year—but publishers and marketers might not like how strictly it's upholding the privacy standards.
Twitter is offering researchers up $3,500 to uncover bias in its image cropping algorithm. Though bias bounty programs may reveal some instances of bias, they cannot hope to solve the broader issue of algorithmic bias entrenched within the bedrock of artificial intelligence.
SheerID opens up $310 billion market opportunity: The identity marketing platform announced a new product to give brands the opportunity to send digital, personalized offers to new movers.
Amazon is offering users $10 in promotional credits to sign up for its palm print-based One biometric payment system. Adding palm prints to its database could make One more attractive to third parties, though the practice raises major privacy and data security concerns.