Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketer.
Snapchat+ introduces engaging new features: Custom digital houses, AI pets, and quick Snaps enhance user experience and boost subscriber growth.
Its AI investments are driving up greenhouse gas emissions and getting in the way of its sustainability objectives, suggesting a need for more robust environmental measures.
Instagram wants to improve content labeling accuracy and avoid overtagging, but it’s struggling because of a lack of industry standards for AI identification.
72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies, according to data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.
On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.
YouTube looks to guard privacy, combat AI deception: Policy update lets users request removal of AI content that simulates their voices or faces.
Big Tech’s AI hiring-licensing trend: Microsoft’s and Amazon’s recent agreements with AI startups involve hiring key employees and licensing software to drive innovation. But regulators are onto them.
Meta's AI Studio launches AI chatbots for Instagram creators: automated responses aim to enhance engagement while balancing automation and authenticity.
In today's episode, we discuss how Nvidia became the largest company in the world, what might slow them down, and which company is most likely to come for its AI crown. In Other News, we talk about whether Elon Musk's artificial intelligence company xAI can compete with OpenAI. Tune into the discussion with analysts Jacob Bourne and Gadjo Sevilla.
OpenAI faces wins and losses with publishers: The Center for Investigative reporting is adding to the company’s legal troubles, but it also minted a new deal with Time magazine.
The tool can enhance ChatGPT’s accuracy in coding output, but OpenAI’s path to increase brand trust also needs progress in data privacy and consumer-facing hallucinations
On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
EU regulator criticizes Apple for anti-competitive behavior by disabling features, signaling Big Tech’s regulatory avoidance strategy.
AWS—Perplexity’s cloud provider—is investigating the startup for alleged content theft, potentially affecting its reputation and future in the competitive AI market.
“The speed of the technology is moving so fast that waiting on the sidelines is not an option,” Upwork CEO Hayden Brown said at Tech Brew’s “Onboarding Your Favorite New Coworker: AI” event this week.
WPP hopes to counteract in-housing trend with an AI studio: The agency’s partnership with Nvidia has created a text-to-video product for marketers tied to its data insights.
Its $2 trillion valuation is driven by cloud computing growth, AI investments, and strategic diversification despite lagging in AI productization—revealing a safe and steady path to longer-term profits.
New languages like Punjabi and Afar expand Google Translate’s reach, despite ongoing AI reliability concerns.
Almost a quarter of retailers (22%) have already deployed genAI to automate customer service, with a further 25% currently trialing it.