WPP hopes to counteract in-housing trend with an AI studio: The agency’s partnership with Nvidia has created a text-to-video product for marketers tied to its data insights.
New languages like Punjabi and Afar expand Google Translate’s reach, despite ongoing AI reliability concerns.
“The speed of the technology is moving so fast that waiting on the sidelines is not an option,” Upwork CEO Hayden Brown said at Tech Brew’s “Onboarding Your Favorite New Coworker: AI” event this week.
Toys R Us offers a high-profile use case of AI video: The toy brand made an ad with OpenAI’s Sora tool, riling creatives.
The number of AR users will surpass 100 million next year and reach 116.0 million in 2028, per our forecast.
Almost a quarter of retailers (22%) have already deployed genAI to automate customer service, with a further 25% currently trialing it.
Artist permissions are needed for YouTube to expand its AI music tools and compete in the short-form content market.
While this provides smarter in-car assistance, consumers may not flock to VW just for an improved infotainment system. Read online
Collision conference experts explore genAI: They emphasize operational efficiency, innovation, and the need for accuracy, quality control, and ethical considerations in AI implementation.
GenAI music platforms need to watch legal lines as music publishers continue their fight against misuse of copyrighted content.
Y Combinator and 140 AI startups oppose California’s Senate Bill 1047, fearing its restrictions will stifle innovation and harm talent retention.
The ad industry’s AI use hits a high point: A majority (91%) of agencies implement the tech while the workforce grows uneasy about job security.
56% of adults 18 to 24 in select countries have used ChatGPT, but that number decreases as people get older, according to April 2024 data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.
On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. "In Other News," we talk about the advent of the AI PC. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.
The world’s biggest advertisers converged at Cannes Lions last week. At the festivities, marketers discussed everything from AI (it’s everywhere) to retail media (it’s growing). Other hot topics included the creator economy, which people are optimistic about, and data privacy, which has people more concerned. Here are some hot quotes overheard at Cannes.
Every year, as adland descends on the south of France for Cannes Lions International Festival of Creativity, there are a few topics that dominate the conversation. This year’s two hottest topics—creators and AI—didn’t deviate much from 2023, but the way each showed up on the Croisette and at the Palais did.
Although its servers need a lot of energy and water to operate, Microsoft is putting its focus on AI innovation rather than subsea research.
Formula One and Amazon strike an AI partnership: Amazon’s AI deal with the NFL has attracted interest from F1, and its streaming rights will soon be up for grabs.
Target’s new genAI-powered chatbot aims to boost associates’ efficiency: Walmart is also testing a genAI tool for workers as retailers look to technology to improve the in-store experience.
The AI startup is being accused of content theft by Forbes, Wired, and The Shortcut. Legal action looms as tensions rise between media and AI companies over content scraping and attribution