In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna and forecaster Andrea Szasz discuss which streaming stick or set-top device is most popular.
In the latest episode of "Behind the Numbers," eMarketer analyst Mark Dolliver discusses how internet users over the age of 65 spend their time online, and what's holding many back from adopting newer technology.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we're talking digital video: How large is the market? How much is it growing? How do Netflix, YouTube and other players stack up? Forecasting analysts Andrea Szasz and Chris Bendtsen walk us through the latest eMarketer numbers.
In the latest episode of "Behind the Numbers," we tackle the rise of "fake news," the erosion of consumer confidence in mainstream media and the unfolding challenges these trends pose for advertisers and publishers.
Face-to-face events remain an extremely valuable marketing touchpoint used by B2B marketers to reach buyers and move them down the funnel. As digital marketing tactics become more measureable and data-driven by means of marketing technology, in-person events must follow suit to justify the spend for competing dollars.
In the latest episode of "Behind the Numbers," eMarketer's Monica Peart and Debra Aho Williamson talk about social media users, and which format and player will dominate the space.
eMarrketer analyst Paul Briggs joins "Behind the Numbers" to describe the state of influencer marketing in Canada. How are marketers allocating budgets for influencer campaigns, and how are they measuring their success?
eMarketer forecasting analysts Oscar Orozco and Christopher Bendtsen discuss media consumption patterns in the biggest markets in Western Europe. The conversation highlights TV watching habits, mobile usage and more.
eMarketer analysts Paul Verna and Gerard Broussard discuss the state of the digital video market and highlight the latest data and news, touching on ad spending, audience growth, cord cutting and more.
In the latest episode of "Behind the Numbers," eMarketer's Ezra Palmer and Marcus Johnson talk about whether or not social media sites, messaging apps and other new channels are creating a less-informed population.
In the latest episode of eMarketer's "Behind the Numbers" podcast, VP of Forecasting Martin Utreras discusses the so-called sharing economy. The impact of digital platforms like Uber and Airbnb has been enormous, and likely even greater disruption is on the way. How many Americans will use sharing economy services in the future, and how large will these businesses grow to be?
In today's episode of "Behind the Numbers," forecasters Andrea Szasz and Chris Bendtsen continue to break down eMarketer's latest numbers, this time focusing on the pay TV market. Who's watching? Who's not? And who's cutting the cord?
Mobile messaging app usage is expected to hit a milestone in 2017: For the first time, over three-quarters (76.3%) of the world’s smartphone users will use one.
In the latest episode of "Behind the Numbers," analyst Cathy Boyle and researcher Chris Keating discuss the market for mobile apps, and what it means for businesses.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Lauren Fisher outlines the issues involved in data management, and the ways that marketers can think about, organize, integrate and analyze data to shift their focus from channels to audiences.
In the latest episode of the "Behind the Numbers" podcast, eMarketer's Paul Verna and Gerard Broussard discuss the unfolding debate over brand safety in the digital video channel. Are advertisers making significant changes in the way they buy digital video ads? Are those changes likely to be long-lasting?
Out-stream video advertising has emerged as an important revenue source for social media companies and publishers with limited or no video content. But while out-stream seems poised for continued growth, certain obstacles could halt its progress—including concerns over potential ad fraud.
Marketers are all pushing for an omnichannel, holistic view of their audiences, but that vision requires integrating audience insights from three core areas: TV, digital and in-store. And that poses substantial challenges.
In the latest episode of Behind the Numbers, Keith Grossman, global chief revenue officer at Bloomberg Media, discusses the state of the digital advertising market and the need to create a better experience for users. Consumers aren't revolting against advertising, he says, they're revolting against bad advertising.
Advertisers and publishers are under constant pressure to better target, deliver and track their messages to consumers. But many consumers feel bombarded by the ad experience. Here are some strategies that publishers are using to get around the problem.