Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.
Amazon recently unveiled its first Amazon Go convenience store outside of its home market of Seattle, putting down brick and mortar roots in Chicago. eMarketer's principal retail analyst, Andrew Lipsman, took a spin through the aisles of the new store and reports back on the experience in the latest episode of "Behind the Numbers."
Recent improvements in computer-vision technology have finally made this dream a reality, and the biggest technology companies, including Pinterest, Google, Amazon, Microsoft and eBay, now have visual search tools.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into a variety of data about news consumption on social properties. How many people get their news on social? And do they trust it?
In the latest episode of "Behind the Numbers," eMarketer's Andrew Lipsman and Corey McNair discuss eMarketer's latest forecast on the top 10 US ecommerce retailers and how Amazon is capturing nearly 50% of the market.
Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.
Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.
In today's episode of "Behind the Numbers," we're talking about the "Big Three"—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why.
In 2018, more than a third of all advertising dollars in Canada will be spent in mobile channels.
In the latest episode of "Behind the Numbers," eMarketer's Bill Fisher and Showmik Podder discuss the current state of advertising spending in the UK.
Which “reality” are marketers opting for—virtual reality or augmented reality? As the two technologies evolve, adoption patterns differ. VR remains largely rooted in the gaming industry, whereas AR is becoming mainstream thanks to a host of technological advances and big-tech backing that makes it accessible on smartphones.
US social network video ad revenues will grow sharply over the next several years, reaching $11.69 billion by 2020, according to eMarketer's new estimates. And one company in particular will win the lion's share: Facebook.
In the latest episode of "Behind the Numbers," eMarketer analysts Andrew Lipsman and Yory Wurmser chat with Pinterest's retail vertical lead, Amy Vener, about how retail partners are measuring attribution on the social platform and about its new visual search and discovery tools.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Walmart's entry to New York City and a new way to buy concert tickets.
In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on.
US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.
In the latest episode of "Behind the Numbers," we put Facebook to one side for a second and discuss the other social platforms. How has a dip in user growth affected Snap’s ad revenue potential? What’s behind Twitter’s rebound? And how much money does Pinterest make from digital advertising?
Why do CPG companies need an Amazon strategy? It’s not just about sales, say executives playing in this space, it’s about the learning and prepping for the day when ecommerce becomes a significant source of sales.