On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua DuBois, co-founder and CEO of cultural insights firm Gauge, to discuss the genesis of the beauty retailer’s "Black Beauty Is Beauty" campaign, what role Gauge’s NXTLab played in the process, how the campaign came to life across multiple channels, and how Sephora uses the 15 Percent Pledge to keep itself accountable with its diversity, equity, and inclusion (DEI) efforts. Plus, hear what brands Abigail and Joshua draw inspiration from—and learn a little-known fact Joshua picked up from his friendship with a recent ex-president.
On today's episode, we discuss why the West's answer to super apps is finally taking shape, why cryptocurrency sells out as governments buy in, and what kinds of new revenue sources digital brokers are hunting for. We then talk about how JPMorgan Chase is planning on spending its increased yearly technology budget and what will be largely responsible for driving fintech funding to new heights. Tune in to the discussion with eMarketer principal analyst Eleni Digalaki and vice president of content and head of financial services at Insider Intelligence Daniel Van Dyke.
On today's episode, we discuss why CMO tenure is falling, what is keeping them up at night, what they should cut back on, and more. We then talk about the best ways to reach and engage with B2B decision-makers and just how right the customer is these days. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.
On today's episode, we discuss the most important trends shaping the future of shopping, whether gifting experiences can catch up with physical goods, the best return policies, the "empty promise" of instant delivery, Taco Bell's subscription service, an unpopular opinion about Netflix prices, who invented Monopoly, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and director of reports editing at Insider Intelligence Rahul Chadha.
On today's episode, we discuss which brands are emerging as key players in the metaverse race, how Apple could make its mark, why Disney's intellectual property (IP) makes it a heavyweight in this space, how Nike is positioning itself, and more. We then talk about what to expect from cashierless technology in 2022 and how a new breed of remote workers has changed shopping. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
On the third episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the rise of sustainability in retail and share a ranking of their top five under-the-radar retail stories for 2022. Plus, a bonus discussion of a couple of overhyped retail trends.
On today's episode, we discuss just how much primary care is blending with the world of retail and how in-patient care is moving outside the hospital. We then talk about a new category of consumer biowearables and whether the new do-it-yourself healthcare trend is here to stay. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.
On today's episode, we discuss when cable households will dip below 50%, an alternative search engine to Google, clickable podcast ads on Spotify, what the "superest" super app is in the West, the biggest takeaways from CES 2022, some uncommon knowledge about sustainability, where sunglasses originally came from, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, and director of reports editing at Insider Intelligence Rahul Chadha.
On today's episode, we discuss the opportunities and challenges within social advertising and how automation will play its part. We then talk about what to expect from micro- and nano-influencers in 2022 and what the most interesting social media video statistics are. Tune in to the discussion with global director of marketing at Smartly.io Riikka Söderlund and eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with celebrities and influencers, the major consumer insight it gleaned that transformed its marketing, the partners it enlists to bring marketing campaigns to life, and the genesis of its new "Soak It In" campaign.
On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Kadian Langlais, CMO at Renfro Brands, to discuss how the leading sock manufacturer is tackling macroeconomic concerns, the unique challenges of being a steward of multiple brands (Fruit of the Loom, Polo Ralph Lauren, Sperry, Hotsox, and many more), what it’s like to enter the direct-to-consumer arena for the first time, and Renfro’s new corporate social responsibility initiative, Project Footprint.
On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
On today's episode, we discuss what our analysts think will be the key trends of 2022. Will Facebook's grip on digital advertising loosen? How much of a splash will viral commerce make? How much will the pendulum swing back towards physical retail? And more. We then talk about the most important social media challenge facing brands this year and whether Amazon's marketplace model is coming to a store near you. Tune in to the discussion with eMarketer analyst Jasmine Enberg and principal analyst at Insider Intelligence Andrew Lipsman.
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what it takes to create a good retail site/app and why marketers need to work on their mid-funnel (mid-range) game.
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss the normalcy index and the likelihood of an attention recession.