Between the president-elect’s proposed tariffs and stance on climate change, big shifts could challenge their profitability.
Brands aid low-income consumers: Marketers that address these customers’ struggles can build loyalty and boost their reach.
Young consumers’ creativity and drive are starting to pay off, and banks should act so they can leverage their growth in savings.
US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 EMARKETER forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.
Rebranding may be the best option for financial institutions that can’t otherwise shed their outdated perceptions.
Regulatory rollbacks could ignite a wave of acquisitions, reshaping competition and spurring innovation amid economic optimism and shifting antitrust dynamics
The FTC’s lawsuit against the neobank alleges that it misled and deceived consumers.
Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast.
Financial regulators will undergo major agenda shifts and changes in leadership.
Western Union has become the latest financial company to launch a media network, joining the likes of Chase and PayPal. “The biggest advantage [financial media networks] have is just breadth. So, unlike a retail media network, they capture the entire spending history that a customer has,” said our analyst Maria Elm on an episode of our Behind the Numbers podcast.
In today’s episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the ‘Headlines’ segment we examine the partnerships between banks and influencers by discussing the EMARKETER article, “How to make finfluencer partnerships work with a smaller marketing budget.” And in the ‘Story by Numbers’ segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.