Western Union has become the latest financial company to launch a media network, joining the likes of Chase and PayPal. “The biggest advantage [financial media networks] have is just breadth. So, unlike a retail media network, they capture the entire spending history that a customer has,” said our analyst Maria Elm on an episode of our Behind the Numbers podcast.
US financial institutions (FIs) will face low digital account growth over the next few years. But some customer groups will have higher growth potential than others, and FIs must understand how to build relationships with them.
Commerce media networks are expanding beyond retail into new verticals like travel and financial services, creating opportunities for targeted advertising using first-party purchase data. The key to growth will be achieving a delicate balance, and engaging—rather than alienating—consumers.
We explore how banks can best leverage popular platforms to reach potential customers.
On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano.
Young consumers worry about their parents’ financial health: A study finds that many expect to manage their parents’ finances in just five years. Specific banking products can help.
Despite an unpredictable political climate, another Fed rate cut looks likely: Members are signaling gradual cuts over time, encouraging consumers to spend just enough to boost the economy—but not so much that inflation again rears its ugly head.
Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.
Six banks made Interbrand’s top brand ranking for their financial performances, influence, and brand strength.
Understanding these moments gives banks a chance to forge emotional connections.
When formulating Gen Z outreach plans, financial institutions may overlook these three tactics.