The government and large US banks helped minority depository institutions maintain financial stability earlier this year.
They’re looking for profitability and robust cash flow before approving small-business loans. But the profit trend isn’t new.
On today’s episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What’s Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.
To comply with global banking rules set by the Basel Committee, some banks may need to up their reserves by 20%.
Visa may buy paytech Pismo, and Fiserv is exploring acquisitions. Other incumbents can take advantage of the weak funding climate.
Financial consumers crave a fast and frictionless user experience. Here’s how banks can make their customer journey stand out.
The crypto exchange’s US banking partners are severing ties, forcing it to suspend all transactions in USD.
Apple’s headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.
A joint report educates banks on proper risk management strategies, but they’re not a great fit for small FIs.
They claim the banks are unfairly profiting off loyal customers by offering low savings rates. The Bank of England doesn’t agree.
Recurring payments for Apple Cash can boost engagement and lure new users.
Ualá is offering a high-yield savings account that is similar to a competitor’s. For consumers, competition means options.
The CFPB signaled it’s taking a more proactive stance in policing banks’ AI chatbots, including dishing out penalties.
Scenario analysis at one bank showed climate risk isn’t hurting its bottom line. But its image is likely hurting.
HSBC says it plans to rebuild Silicon Valley Bank under its own brand, and aims to take operations global.
The brands built on their previous BNPL partnerships, bringing Affirm’s product to Amazon Pay to grow the buy button’s reach