YouTube gaming levels up: Video giant is diversifying with Playables, potentially opening new revenue avenues in a market showing signs of weakness.
Reels revolution: Meta doubles down on short-form video to better compete with TikTok.
Smart TVs are used by 61.9% of US connected TV (CTV) households, making them the top CTV device by far, per Comscore CTV Intelligence. In second and third place are Amazon Fire TV (29.1%) and Roku (28.4%), respectively.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There’s been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?
Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.
Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.
Roblox wants to keep its audience as it ages: Platform introduces mature content for users 17 and up.
Over a quarter of digital time is spent with a CTV, but less than 10% of US digital ad dollars flow into CTV.
Ad budgets down the drain: $20 billion a year is wasted with MFA websites that consume 15% of ad spend while offering low-quality content, according to a new ANA report.
Google under fire: Gannett sues ad tech giant for alleged monopoly and deceptive practices.
US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023.
AI companies are running out of free content to train on: They are working with publishers on copyright deals that could range in the millions.
The need for supply path optimization (SPO) arises from concurrent trends—among them cost reduction, sustainability, privacy compliance, and inventory quality assurance. The deprecation of third-party identifiers is also fueling SPO initiatives, and supply-side platforms (SSPs) are particularly at risk of being disintermediated by more intimate first-party data partnerships between publishers and buyers. SPO is behind a few recent developments:
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
Retail media meets live sports: Walmart Connect partners with NBCUniversal for targeted advertising.
Mass protest on Reddit: Over 8,000 subreddits go private due to API changes as platform's financial aims clash with community interests.
Walmart Connect is teaming up with NBCU to power ads in sports livestreams: The partnership is part of Walmart Connect’s growing CTV ambitions, which includes an expanded deal with Roku.
TikTok’s Script Generator accelerates ad creation: New tool crafts video scripts with a click, though caution is advised to avoid generic content.
EU antitrust case could have a massive impact on Google: As in the US, regulators are considering forcing divestment in ad tech business.
As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.