TikTok’s recommendation oversight could usher in a new era for social media: The embattled app promised regulators access to its algorithm, which could mean similar changes for competitors.
Despite uncertainty, marketing budgets could be on the rise: Thanks to digital and social challenges, print might benefit more than you’d think.
Netflix’s upfront debut could be bumpy for advertisers: In a significant media power shift, streaming’s upfront takeover could drive CPMs even higher.
As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.
DirecTV’s layoffs are a bad sign for pay TV: The long-dominant format is entering a very long goodbye as power shifts toward digital channels.
Apple Maps update could mean big things for the search industry: Google’s dominance when it comes to local search sees new competition.
Google to allow ads for some US-approved CBD products: Policy change in two states and Puerto Rico reflects increased consumer interest in cannabis.
Though Meta’s sheer size makes it a platform that advertisers can’t afford to ignore, the titan of advertising’s throne has never sat on shakier ground.
Subscription OTT video is chasing linear TV in terms of time spent in the US. We estimate adults still spend significantly more time per day watching TV, but that figure is decreasing and will fall below 3 hours this year. Meanwhile, for subscription OTT video, time spent will surpass an hour and a half per day. But ad spend on these platforms is not proportional to time spent.
TikTok delivers best bang for the buck among rivals, studies show: The platform continues to put pressure on both Meta and Google.
This week, Meta announced its Variance Reduction System, which it says will equitably distribute ads via census data and machine learning. The new tech was created in partnership with the US Department of Justice (DOJ), representing the first instance of direct court oversight for Meta’s ad targeting and delivery, according to a DOJ statement.
Just five countries will produce double-digit growth rates for total media ad spending in 2023, and of these India will be the only large market to do so.
IRI woos shopper marketers: Its new platform should give advertisers greater visibility into retailer and SKU-level results.
It took more than a decade for search and social to gain wide market traction, but the timeframe is shortening. Marketers who are slow to embrace emerging platforms will find themselves left behind even faster than before.
CES delves into the creator economy: Sessions included topics such as data accessibility and influence of AI, underscoring the rising power of the booming creative class.
Spending on original TV shows to fade: Tough economy to prompt cutbacks by streamers and broadcasters, but Disney and others will still invest heartily.
TikTok deal with IMDb enables discovery feature: Users can link to TV and movie content in their videos.
In response to the shifting advertising landscape, we’ve cut over $5 billion from our US ad spend forecast for 2023, placing it at $278.59 billion. Why the downgrade? Well, for one, last year’s macroeconomic factors are spilling over into this year. And while that may resolve itself in time, there’s another, more permanent issue advertising is facing: privacy changes.
Paramount is playing catch-up when it comes to ad innovation: The media giant is exploring a number of initiatives to fuel its aggressive streaming goals.
Search giants look to get ahead of the AI trend: Microsoft is teaming up with ChatGPT, a new technology that has Google on red alert.