Reddit's road to IPO gets rougher: Workforce cuts, declining valuation, and a conflict with OpenAI over API charges threaten the company's stability.
Ben & Jerry's is the latest brand to halt Twitter ads due to concerns over hate speech and toxic content: Situation poses a significant challenge to the platform's profitability ambitions under Musk.
Key stat: Google’s share of US nonretail search ad spend has declined since 2021, when the company saw $57.49 billion in US search ad revenues, according to our forecast. Among Google’s rivals outside of retail, both Microsoft and Apple are growing their search revenues faster.
AI enhances B2B advertising: LinkedIn’s latest feature levers OpenAI models to improve ad creation efficiency.
This year, US social network ad spending will grow at its slowest pace since we began tracking it, at just 3.4%, to reach $68.45 billion, according to our forecast.
“If you want to dominate the digital landscape, you’ve got to win or be a clear leader on the three core pillars: media, advertising, and commerce,” our analyst Andrew Lipsman said during our recent “Attention!” summit.
Ad spending growth is an illusion: Dentsu downgrades its 2023 ad spend growth forecast due to macroeconomic factors and inflation.
What Insider and Gannett strikes mean for publishing: The industry’s long decline has made it hard for companies and workers to meet at the table.
Soon you’ll be able to chat on BeReal: The authentic social media app is finding ways to increase time spent before turning on revenue streams.
Netflix’s enhancements to its ad-supported tier has helped it amass 5 million monthly active users worldwide, though its password crackdown could slow momentum. Meanwhile, Max, the combined streaming service of HBO Max and Discovery+, debuted to “early positive feedback,” and Paramount+ hopes partnering with Showtime will prevent it from losing subscribers.
Twitter's valuation takes a tumble: Linda Yaccarino faces challenges as new CEO amid falling revenues and reputation damage.
Snap’s subcontinent surge: As Snapchat crosses 200 million users in India, the introduction of 'My AI' signifies its focus on user experience.
TikTok tests Tako: Short-form video app trials AI chatbot to enhance user interactions.
After 10 months of ad spending slowdowns, the ad industry has changed: The industry is still growing, but major shifts have advertisers worried.
TikTok's privacy debacle deepens: Internal documents reveal ByteDance employees have been sharing user data on internal platform Lark, undermining the company's claims of robust security measures and stirring fresh concerns about potential security risks and ties to China
Musk’s embrace of the far-right could hurt Twitter’s turnaround efforts: The amplification of far-right voices is likely to keep liberal and moderate users, as well as some advertisers, on the sidelines.
Marketing budgets squeezed: CMOs are pivoting toward tech and away from labor to hit objectives.
Google experiments with chat ads: The tech giant plans to embed its Search and Shopping ads into the AI-powered SGE conversational mode.
Retail media’s rise in popularity is being boosted by increasing ecommerce sales, a wide variety of ad formats, and established retailer-brand relationships. But an increasingly crowded space may have advertisers feeling overwhelmed, which could put a bit of strain on retail media’s growth.
We slashed our 2023 US ad revenue estimates for almost every social platform. For Snapchat (revised down by $505.2 million), TikTok (down $649.0 million), and Twitter (down $991.0 million), the cuts are significant. For Pinterest (down $31.5 million) and Reddit (down $40.9 million), the cuts are smaller but still impactful—$40.9 million is nearly 10% of Reddit’s annual revenues.