Even The Washington Post feels the ad downturn: Long-standing problems with digital publishing are combining with lower ad spending to create a perfect storm for the industry.
A controlled implosion is happening at Snap: The mass layoffs result in the loss of two key ad execs to Netflix.
Netflix’s ad-supported tier should cost $7 to $9: As questions are being answered, new ones are being asked about the customer experience.
Google looks to take a bigger cut of the digital OOH market: Programmatic is especially hot, and brands are taking notice.
Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets. In fact, 2020 was the only year in which healthcare and pharma overindexed the overall market digital ad spending growth.
On today's episode, we discuss who is most likely to win the short-video race, the significance of Lyft's new media division, the potential of Apple's ad business, whether buy now, pay later is too good to be true, Chewy's new insurance and wellness service CarePlus, an unpopular opinion about retail media, who's buying all the electric vehicles, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
AI art can help and hurt advertisers: Several AI image generators have gained traction, but ethical problems could harm marketers who jump on board.
Amazon looks to increase awareness for its sports offering: Its Prime Video is partnering with DirecTV to bring Thursday Night Football to bars and restaurants.
Twitter employee departures accelerate as Musk drama wears on: Uncertainty over company direction and stalled growth initiatives could be a turnoff to advertisers as well.
Potential privacy catastrophe: Oracle is accused of creating dossiers on billions of users and their personal information and making billions off the list in what could be a massive privacy violation.
Google’s new announcements should help the Connected TV channel grow: Purchasing CTV ads is getting easier and a little safer for buyers.
Tesco’s digital OOH advertising is a competitive advantage: Its sophisticated shopper marketing should serve as a counterbalance against slowing UK grocery sales.
Crypto TV ads are nowhere to be found: The category’’s downturn doesn’t bode well for US linear TV advertising, which was already on the decline.
July spending figures confirm the advertising downturn: The industry is pulling back from pandemic-era highs, and everyone is feeling the impact.
Creative is out, CX is in: Agencies used to live and die by creative, but spending cuts from automakers has them hiring more customer experience employees.
US banking digital ad spend will hit $13.54 billion in 2022, up 20.4% year over year. Growth was even faster in 2021, when banks anticipated an upswing in consumer spend. In the coming years, growth will decelerate but remain in the double digits.
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024. This is nearly triple the 2020 figure of $20.81 billion and represents a compound annual growth rate (CAGR) of 30.9% in that four-year span.
Meta’s brand safety issues persist: The social media giant can’t get a handle on hateful content at a time when ad spend is declining.
Finally, some good inflation news: The US consumer price index didn’t increase in July, which could restore some faith in ad spending.