On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss direct-to-consumer (D2C) brands: where they started, what they’re up to now, and where they’re headed. Then for "Pop-Up Rankings," we rank the top five D2Cs that are going to endure in the digital age. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.
Retail media creeps into the travel industry: Marriott is teaming up with Yahoo to create a retail media network aimed at travelers.
Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.
US average time spent with digital will hit 8 hours and 14 minutes per day in 2022 after first crossing the 8-hour mark last year. That 1.9% increase isn't as big as in past pandemic years, but it's still eating up a bigger share of overall time spent with media.
TikTok’s new user insights tool has some gaps: The publicly accessible tool is missing key data points compared with competitive offerings
On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.
YouTube again recognized for brand safety in advertising: MRC accreditation shows effectiveness in making sure ads don’t appear alongside inappropriate content.
Affordability and exclusivity give Disney+ an edge: The relative streaming newcomer is enjoying success thanks to bundling and blockbuster content.
Ad networks are becoming a no-brainer for retailers: Grocery delivery startup Jokr is launching an ad platform to help its struggling business.
Advertisers are eyeing movie theaters’ record box office sales: Recent films have brought millions to theaters, and marketers are eager for their attention.
Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.
Google forges closer ties with publishers as Meta pushes them in a new direction: Search giant to pay European publications for content as Meta pivots to video.
Twitter’s becoming more brand-safe—or is it? As the platform downgrades duplicate content, Elon Musk says he’ll bring Trump back to the platform.
Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.
TikTok’s makes a play for more ad dollars: Its Foursquare Attribution partnership could help advertisers optimize how they drive traffic to brick-and-mortar locations.
US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.
Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.
On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.
Two years in, Meta’s latest ecommerce effort fails to resonate: Retailers are frustrated by the lack of basic elements, such as the ability to display products in multiple colors.