The future of linear TV advertising may be ruled by manufacturers: Roku tests a new program that could revitalize linear ads.
In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.
Walmart eyes a significant opportunity with its online marketplace: The retail giant is offering sellers discounted commission rates to entice them to sell on its platform.
Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.
Will the future of mobile advertising be attention-based? Kargo thinks so, which is why it’s picked up Parsec’s “politely interruptive” ad format via acquisition.
Streaming services gained Oscar wins and brand awareness during commercial breaks: Disney’s own properties also propped up ad sales during the Academy Awards.
As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.
Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.
Identity resolution is in a state of flux in the US advertising industry, with third-party cookies and mobile IDs being ushered out in the name of consumer privacy.
Google’s Trusted Store badge could adversely affect Amazon: The Trusted Store badge could also spur incremental spending on Google Shopping ads.
Spotify’s ad sales are going to make up more of its revenue as time passes: The company is making key strategic hires in Europe to bring that vision to life.
TV audiences are fragmented, and the Oscars won’t change that: Though the 2022 ad inventory is sold out, a modest bounceback from last year’s disappointing show is probably the best ABC can hope for.
YouTube’s free TV shows will boost its watch time and appease nervous advertisers: Ad-supported TV is an obvious move, but the platform lacks access to today’s biggest hits.
As consumer privacy concerns increase, so do asking prices for firms that enable first-party data-based targeting: That’s why TripleLift is acquiring 1plusX for $150 million.
A $1 billion dollar endorsement market: The Name, Image, and Likeness market for NCAA stars is heating up, and brands are taking note of this nascent opportunity.
Nielsen’s potential buyout shows the opportunity in TV measurement: The company has had a rough going, but investors see opportunity.
Time spent with TikTok peaked at 40.0 minutes per day for the average US adult user in 2021, below that of YouTube, at 45.0 minutes daily. TikTok will lose some of its pandemic gains this year and the next, with its time spent falling to 37.1 minutes in 2023.
Spotify’s looking to become an out-of-home player: The streaming audio leader has purchased naming rights to a major soccer stadium to test ad-targeting capabilities.
Social network user numbers are still rising in the US, UK, and Canada—albeit slowly. This is to be expected as the social media market matures. But the user makeup of the main platforms is changing, and there’s more competition.